The impact of descriptive norms on motivation to participate in cancer screening - Evidence from online experiments.


Journal

Patient education and counseling
ISSN: 1873-5134
Titre abrégé: Patient Educ Couns
Pays: Ireland
ID NLM: 8406280

Informations de publication

Date de publication:
09 2019
Historique:
received: 29 10 2018
revised: 29 03 2019
accepted: 01 04 2019
pubmed: 13 4 2019
medline: 14 4 2020
entrez: 13 4 2019
Statut: ppublish

Résumé

The current study tested in two online experiments whether manipulating normative beliefs about cancer screening uptake increases intention to attend colorectal screening among previously disinclined individuals. 2461 men and women from an Internet panel (Experiment 1 N = 1032; Experiment 2, N = 1423) who initially stated that they did not intend to take up screening were asked to guess how many men and women they believe to get screened for colorectal cancer. Across participants, we varied the presence/absence of feedback on the participant's estimate, as well as the stated proportion of men and women doing the screening test. Across the two experiments, we found that receiving one of the experimental messages stating that uptake is higher than estimated significantly increased the proportion of disinclined men and women becoming intenders. While, we found a positive relationship between the communicated uptake and screening intentions, we did not find evidence that providing feedback on the estimate has an added benefit. Screening intention can be effectively manipulated through a high uptake message. Communication of high screening uptake is an easy and effective way to motivate disinclined individuals to engage in colorectal cancer screening.

Identifiants

pubmed: 30975450
pii: S0738-3991(19)30126-0
doi: 10.1016/j.pec.2019.04.001
pmc: PMC6686210
pii:
doi:

Types de publication

Journal Article Research Support, Non-U.S. Gov't

Langues

eng

Pagination

1621-1628

Subventions

Organisme : Cancer Research UK
ID : 14134
Pays : United Kingdom
Organisme : Cancer Research UK
ID : C1418/A14134
Pays : United Kingdom

Informations de copyright

Copyright © 2019 The Authors. Published by Elsevier B.V. All rights reserved.

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Auteurs

Christian von Wagner (C)

University College London, ResearchDepartment of Behavioural Science and Health, 1-19 Torrington Place, WC1E 6BT, London, UK. Electronic address: c.wagner@ucl.ac.uk.

Yasemin Hirst (Y)

University College London, ResearchDepartment of Behavioural Science and Health, 1-19 Torrington Place, WC1E 6BT, London, UK.

Jo Waller (J)

University College London, ResearchDepartment of Behavioural Science and Health, 1-19 Torrington Place, WC1E 6BT, London, UK.

Alex Ghanouni (A)

University College London, ResearchDepartment of Behavioural Science and Health, 1-19 Torrington Place, WC1E 6BT, London, UK.

Lesley M McGregor (LM)

University College London, ResearchDepartment of Behavioural Science and Health, 1-19 Torrington Place, WC1E 6BT, London, UK.

Robert S Kerrison (RS)

University College London, ResearchDepartment of Behavioural Science and Health, 1-19 Torrington Place, WC1E 6BT, London, UK.

Wouter Verstraete (W)

University College London, ResearchDepartment of Behavioural Science and Health, 1-19 Torrington Place, WC1E 6BT, London, UK.

Ivo Vlaev (I)

University of Warwick, Warwick Business School, Scarman Road, CV4 7AL, Coventry, UK.

Monika Sieverding (M)

University of Heidelberg, Institute of Psychology, Hauptstraße 47-51, 69117, Heidelberg, Germany.

Sandro T Stoffel (ST)

University College London, ResearchDepartment of Behavioural Science and Health, 1-19 Torrington Place, WC1E 6BT, London, UK.

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