Can innovations in traditional pork products help thriving EU untapped pig breeds? A non-hypothetical discrete choice experiment with hedonic evaluation.
Health perceptions
Hedonic evaluation
Innovative traditional pork products
Non-hypothetical discrete choice experiment
Untapped pig breeds
Journal
Meat science
ISSN: 1873-4138
Titre abrégé: Meat Sci
Pays: England
ID NLM: 101160862
Informations de publication
Date de publication:
Aug 2019
Aug 2019
Historique:
received:
03
10
2018
revised:
29
03
2019
accepted:
08
04
2019
pubmed:
21
4
2019
medline:
8
8
2019
entrez:
21
4
2019
Statut:
ppublish
Résumé
The EU is supporting measures that stimulate enhanced value-added products in order to conserve local and threatened livestock breeds. Several Traditional Pork Products (TPP) and Innovative Traditional Pork Products (ITPP) with health innovations from four untapped pig breeds in Spain (Porc Negre Mallorquí), Croatia (Turopolje), Italy (Cinta Senese) and Slovenia (Krškopolje) were analysed. Consumers' "Non-hypothetical" willingness to pay (WTP) and hedonic evaluation were investigated. An integrated experimental approach using two Non-Hypothetical Discrete Choice Experiment (NH-DCE) was carried out before and after a hedonic evaluation test. Results showed that the health innovative products (ITPP) received similar and even lower WTP than the "control" products (TPP) from the untapped pig breeds. The TPP outperformed products enriched with healthy ingredients or with reduced undesirable compounds. The potential demand for traditional and "unaltered" product from the rustic pig breeds could contribute to their conservation. A market niche exists, where consumers appreciate these high-quality products and where no "add-ons" are required to enhance their uptake.
Identifiants
pubmed: 31004943
pii: S0309-1740(18)30932-X
doi: 10.1016/j.meatsci.2019.04.011
pii:
doi:
Types de publication
Journal Article
Langues
eng
Pagination
75-85Informations de copyright
Copyright © 2019 Elsevier Ltd. All rights reserved.