Why Do We Watch? The Role of Emotion Gratifications and Individual Differences in Predicting Rewatchability and Movie Recommendation.
emotional gratifications
extraversion
movie recommendation
need for affect
need for cognition
rewatchability
Journal
Behavioral sciences (Basel, Switzerland)
ISSN: 2076-328X
Titre abrégé: Behav Sci (Basel)
Pays: Switzerland
ID NLM: 101576826
Informations de publication
Date de publication:
19 Dec 2019
19 Dec 2019
Historique:
received:
14
11
2019
revised:
11
12
2019
accepted:
18
12
2019
entrez:
22
12
2019
pubmed:
22
12
2019
medline:
22
12
2019
Statut:
epublish
Résumé
The present study's main aim was to determine the predictors of movie rewatchability and recommendations. Using a sample of 318 participants, we first tested the structure of a gratification scale from watching a movie. Then, we examined the role of age, need for cognition, need for affect, extraversion, and emotional gratifications, in predicting individuals' interest in rewatching the movie and in making recommendations. As in the original proposal of the emotional gratification scale, the following dimensions were identified: fun, thrill, empathic sadness, release of emotions, social sharing, contemplative experiences, and character engagement, with acceptable model fit and reliability, convergent and divergent validity. Social sharing, contemplate experiences, need for affect and age were significant predictors of movie recommendation; whereas social sharing, thrill, extraversion, and age contributed most to explaining rewatching interest. This study highlights the importance of considering distinct gratifications and individual differences in predicting rewatching and movie recommendation.
Sections du résumé
BACKGROUND
BACKGROUND
The present study's main aim was to determine the predictors of movie rewatchability and recommendations.
METHODS
METHODS
Using a sample of 318 participants, we first tested the structure of a gratification scale from watching a movie. Then, we examined the role of age, need for cognition, need for affect, extraversion, and emotional gratifications, in predicting individuals' interest in rewatching the movie and in making recommendations.
RESULTS
RESULTS
As in the original proposal of the emotional gratification scale, the following dimensions were identified: fun, thrill, empathic sadness, release of emotions, social sharing, contemplative experiences, and character engagement, with acceptable model fit and reliability, convergent and divergent validity. Social sharing, contemplate experiences, need for affect and age were significant predictors of movie recommendation; whereas social sharing, thrill, extraversion, and age contributed most to explaining rewatching interest.
CONCLUSION
CONCLUSIONS
This study highlights the importance of considering distinct gratifications and individual differences in predicting rewatching and movie recommendation.
Identifiants
pubmed: 31861632
pii: bs10010008
doi: 10.3390/bs10010008
pmc: PMC7016603
pii:
doi:
Types de publication
Journal Article
Langues
eng
Subventions
Organisme : Fundação para a Ciência e a Tecnologia
ID : PTDC/CCI-INF/29234/2017
Organisme : Fundação para a Ciência e a Tecnologia
ID : UID/PSI/03125/2019
Références
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pubmed: 16367530
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pubmed: 22439655
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pubmed: 29888936