Extension of planned behavioral theory to consumer behaviors in green hotel.
Business
Economics
Environment consciousness
Environmental consciousness
Environmentally responsible lodging
Green customer behavior
Green hotels
Perceived norms
Psychology
Sociology
Tourism
Journal
Heliyon
ISSN: 2405-8440
Titre abrégé: Heliyon
Pays: England
ID NLM: 101672560
Informations de publication
Date de publication:
Dec 2019
Dec 2019
Historique:
received:
18
07
2019
revised:
20
09
2019
accepted:
28
11
2019
entrez:
25
12
2019
pubmed:
25
12
2019
medline:
25
12
2019
Statut:
epublish
Résumé
This study aims to contribute to the development of an extended theory of planned behavior to understand the indicators of consumer behavior. A conceptual framework highlighting four study constructs (i.e., personal norms, intention towards green hotels, environmental consciousness, and green consumer behavior) was tested using 394 general Malaysian lodging consumers. The findings indicate that to devise green branding strategies for the hotels, the managers must first consider how the environmental consciousness of consumers positively affects their personal norms and behavior towards green hotels. Second, consumers' personal norms and behavioral intention towards environmentally responsible lodging positively affect their green behavior. Third, Personal norms mediates the significant positive relationship between; environmental consciousness and behavioral intention towards environmentally responsible lodging of a consumer; and environmental consciousness and green consumer behavior. Lastly, behavioral intention towards environmentally responsible lodging mediates the significant positive relationship between a consumer's personal norms and green consumer behavior.
Identifiants
pubmed: 31872131
doi: 10.1016/j.heliyon.2019.e02974
pii: S2405-8440(19)36633-2
pii: e02974
pmc: PMC6909088
doi:
Types de publication
Journal Article
Langues
eng
Pagination
e02974Informations de copyright
© 2019 Published by Elsevier Ltd.
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