A packaged mindset: How elongated packages induce healthy mindsets.
Elongation
Learned associations
Product healthiness
Product packaging
Visual perception
Journal
Appetite
ISSN: 1095-8304
Titre abrégé: Appetite
Pays: England
ID NLM: 8006808
Informations de publication
Date de publication:
01 07 2020
01 07 2020
Historique:
received:
11
10
2019
revised:
05
02
2020
accepted:
07
03
2020
pubmed:
15
3
2020
medline:
18
3
2021
entrez:
15
3
2020
Statut:
ppublish
Résumé
Product packaging is an important instrument for marketers to draw consumer attention to specific product information and influence product perceptions. The purpose of this research is to investigate whether exposure to a product's packaging can also activate specific mindsets that, once activated, alter consumers' food perceptions. The results of three experiments demonstrate that elongated containers activate a health mindset that influences both consumers' perception of the packaged food product but also their health perceptions of subsequently encountered food. Specifically, foods in elongated containers lead consumers to think of concepts related to healthiness, which have differentiable effects on subsequent healthy and unhealthy food products.
Identifiants
pubmed: 32169595
pii: S0195-6663(19)31178-X
doi: 10.1016/j.appet.2020.104657
pii:
doi:
Types de publication
Journal Article
Randomized Controlled Trial
Langues
eng
Sous-ensembles de citation
IM
Pagination
104657Informations de copyright
Copyright © 2020 Elsevier Ltd. All rights reserved.