"It's Like Plan B but for HIV!" Design and Evaluation of a Media Campaign to Drive Demand for PEP.
HIV prevention
Health communication
Media campaign
Men who have sex with men
PEP
Journal
AIDS and behavior
ISSN: 1573-3254
Titre abrégé: AIDS Behav
Pays: United States
ID NLM: 9712133
Informations de publication
Date de publication:
Dec 2020
Dec 2020
Historique:
pubmed:
12
5
2020
medline:
20
11
2020
entrez:
12
5
2020
Statut:
ppublish
Résumé
Post-exposure Prophylaxis (PEP) is an effective yet underutilized HIV prevention tool. PEPTALK developed and evaluated a media campaign to drive demand for PEP among men who have sex with men (MSM) and transgender women (TW) living in high HIV prevalence areas in New York City. Formative qualitative research (38 in-depth interviews and five focus groups [N = 48]) with Black or African-American MSM or TW who reported condomless sex with a HIV-positive/unknown status man was conducted to inform campaign design. We assessed the impact of the campaign, 15 bus shelter ads and low or no-cost social media, by assessing change in the proportions of new PEP patient visits, to the clinical site where the campaign directed consumers, using one-sided z-test for proportions, before and after the media campaign. The proportion of new PEP patients increased significantly after the media campaign in the periods examined, suggesting that such campaigns may increase PEP demand.
Identifiants
pubmed: 32390059
doi: 10.1007/s10461-020-02906-1
pii: 10.1007/s10461-020-02906-1
pmc: PMC7882212
mid: NIHMS1592903
doi:
Types de publication
Journal Article
Langues
eng
Sous-ensembles de citation
IM
Pagination
3337-3345Subventions
Organisme : NIAID NIH HHS
ID : P30 AI060354
Pays : United States
Organisme : NIAID NIH HHS
ID : R21 AI122996
Pays : United States
Organisme : National Institute of Allergy and Infectious Diseases
ID : R21 AI122996-01
Références
AIDS Care. 2008 Mar;20(3):376-81
pubmed: 17963091
J Acquir Immune Defic Syndr. 2008 Feb 1;47(2):241-7
pubmed: 18340656
J Acquir Immune Defic Syndr. 2014 Aug 15;66 Suppl 3:S241-9
pubmed: 25007193
JAMA. 2019 Mar 5;321(9):844-845
pubmed: 30730529
AIDS. 2004 Oct 21;18(15):2065-73
pubmed: 15577628
AIDS Care. 2017 Nov;29(11):1351-1358
pubmed: 28286983
Sex Health. 2016 Nov;13(6):589-592
pubmed: 27712614
N Engl J Med. 1997 Nov 20;337(21):1485-90
pubmed: 9366579
AIDS Educ Prev. 2015 Aug;27(4):289-97
pubmed: 26241380
J Acquir Immune Defic Syndr. 2015 Jan 1;68(1):97-101
pubmed: 25321180
AIDS Behav. 2010 Oct;14(5):1182-9
pubmed: 20490908
J R Soc Med. 1999 Feb;92(2):60-4
pubmed: 10450213
Clin Infect Dis. 2014 Jun;58(11):1618-24
pubmed: 24723288
AIDS. 2014 Jul 17;28(11):1545-54
pubmed: 24785956
J Acquir Immune Defic Syndr. 2013 Nov 1;64 Suppl 1:S68-79
pubmed: 24126450
AIDS Behav. 2018 Aug;22(8):2718-2732
pubmed: 29858737
BMC Med Res Methodol. 2013 Sep 18;13:117
pubmed: 24047204
J Acquir Immune Defic Syndr. 2004 Apr 15;35(5):519-25
pubmed: 15021317
Arch Intern Med. 2004 Jan 12;164(1):46-54
pubmed: 14718321
Arch Sex Behav. 2013 May;42(4):515-21
pubmed: 22810997
AIDS Patient Care STDS. 2016 Jun;30(6):282-90
pubmed: 27220036
MMWR Morb Mortal Wkly Rep. 2016 May 06;65(17):458
pubmed: 27149423
Am J Public Health. 2018 Nov;108(S4):S251-S257
pubmed: 30383427
Clin Infect Dis. 2004 Aug 1;39(3):395-401
pubmed: 15307008
MMWR Recomm Rep. 1998 Sep 25;47(RR-17):1-14
pubmed: 9763107