Motivational and Affective Factors Underlying Consumer Dropout and Transactional Success in eCommerce: An Overview.
consumer behavior
consumer dropout
eCommerce
online checkout
online payment
shopping cart abandonment
Journal
Frontiers in psychology
ISSN: 1664-1078
Titre abrégé: Front Psychol
Pays: Switzerland
ID NLM: 101550902
Informations de publication
Date de publication:
2020
2020
Historique:
received:
27
03
2020
accepted:
09
06
2020
entrez:
28
7
2020
pubmed:
28
7
2020
medline:
28
7
2020
Statut:
epublish
Résumé
It is estimated that more than half of all online transactions are abandoned before completion. This paper investigates the psychological factors that influence online shopping behavior, with a view to improving transactional success rates. Through a review of the literature, we identify a range of factors which predict abandonment of online shopping, highlighting affective and motivational dimensions in addition to processing style and characteristics of the consumer, device, and product. We conclude that online purchasing and payment systems that boost consumers' motivation to buy and prevent or attenuate negative affective states will demonstrate the greatest rates of transactional success. However, with rapid advancement in technology, continued research is needed to fully understand the potential impact on future online purchasing behavior.
Identifiants
pubmed: 32714258
doi: 10.3389/fpsyg.2020.01546
pmc: PMC7351522
doi:
Types de publication
Journal Article
Review
Langues
eng
Pagination
1546Informations de copyright
Copyright © 2020 Bell, McCloy, Butler and Vogt.
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