Understanding consumers' perceptions towards Iberian pig production and animal welfare.
Animal welfare
Beliefs
Knowledge
Local breed
Purchase choice
Journal
Meat science
ISSN: 1873-4138
Titre abrégé: Meat Sci
Pays: England
ID NLM: 101160862
Informations de publication
Date de publication:
Feb 2021
Feb 2021
Historique:
received:
02
05
2020
revised:
13
09
2020
accepted:
14
09
2020
pubmed:
28
9
2020
medline:
17
6
2021
entrez:
27
9
2020
Statut:
ppublish
Résumé
The Spanish market offers a greater variety of Iberian pork products. The aim of this paper is to determine the perception of consumers of several aspects of Iberian pig production and animal welfare depending on the consumers' characteristics. Consumers from two Spanish regions (n = 403) answered a questionnaire about their beliefs and the importance of pig production, their purchase intentions and their willingness to pay. Consumers were segmented according to their level of knowledge about Iberian pig production. The results of this work indicate that consumers have poor knowledge about Iberian pig production. Even so, consumers show a remarkable preference for Iberian products, especially when the animals are reared freely and in natural conditions, giving great importance to animal welfare. Consumer preferences indicate the importance of emphasizing Iberian traditional pig product characteristics on the label to promote their purchase choices.
Identifiants
pubmed: 32980720
pii: S0309-1740(20)30749-X
doi: 10.1016/j.meatsci.2020.108317
pii:
doi:
Types de publication
Journal Article
Langues
eng
Sous-ensembles de citation
IM
Pagination
108317Informations de copyright
Copyright © 2020 Elsevier Ltd. All rights reserved.