Social media conversations about community water fluoridation: formative research to guide health communication.
communication
oral health
public health
social media
water fluoridation
Journal
Journal of public health dentistry
ISSN: 1752-7325
Titre abrégé: J Public Health Dent
Pays: United States
ID NLM: 0014207
Informations de publication
Date de publication:
06 2021
06 2021
Historique:
revised:
27
07
2020
received:
21
11
2019
accepted:
10
09
2020
pubmed:
16
10
2020
medline:
1
7
2021
entrez:
15
10
2020
Statut:
ppublish
Résumé
Community water fluoridation (CWF) is one of the greatest public health achievements of the 20th century. Despite this achievement, there are still misunderstandings about the safety of water fluoridation. Previous communication campaigns advocating CWF have been unsuccessful in combating these misunderstandings, suggesting a need for a new way to promote CWF. The goal of this article is to guide research for future campaigns by analyzing the digital conversation regarding community water fluoridation and other forms of fluoride in the state of Texas. NUVI software extracted tweets from Twitter, and SAS Text Miner 12.1 software revealed topics related to water fluoridation. The results uncovered eight topics related to water fluoridation. Overall, the analysis showed mixed reactions toward water fluoridation, fluoride toothpaste, and children's dental health. The findings of the text analysis will guide future research, with the goal of building a pro-CWF effort in Texas.
Types de publication
Journal Article
Langues
eng
Sous-ensembles de citation
IM
Pagination
162-166Informations de copyright
© 2020 American Association of Public Health Dentistry.
Références
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