The role of entrepreneurs in advancing sustainable lifestyles: Challenges, impacts, and future opportunities.

This paper examines the role of entrepreneurs in advancing sustainable lifestyles (SLs) to address climate change and social inequity. It is based on empirical study of eight U.S.-based sustainable entrepreneurs, focused on reducing material consumption. While business has a key role to play, many large companies are unwilling to promote SLs as this is contrary to their current business models which are focused on growing consumption and sales. This presents an opportunity for entrepreneurial companies with innovative business models who are passionate about sustainability and social impact, and better positioned to take risks and innovate. The research examined emerging business models for advancing SLs, key success factors and challenges reported by the entrepreneurs, the social and environmental impacts of their actions, and the future opportunities for scaling up such practices. The study found that entrepreneurs are well positioned to address simultaneously environmental

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Déclaration de conflit d'intérêts

The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.