New Zealand roll-your-own smokers' reaction to novel roll-your-own tobacco packaging warning labels.
product labelling
smoking
surveys and questionnaires
tobacco
Journal
Drug and alcohol review
ISSN: 1465-3362
Titre abrégé: Drug Alcohol Rev
Pays: Australia
ID NLM: 9015440
Informations de publication
Date de publication:
09 2021
09 2021
Historique:
revised:
10
02
2021
received:
07
09
2020
accepted:
22
02
2021
pubmed:
29
3
2021
medline:
1
4
2022
entrez:
28
3
2021
Statut:
ppublish
Résumé
Although roll-your-own (RYO) loose tobacco is increasingly popular among smokers, no jurisdictions have used RYO-specific pictorial warning labels (PWL) on tobacco packaging. We explored how New Zealand RYO smokers, a population with over 10 years of exposure to PWLs, reacted to RYO-specific warnings featuring novel themes. We conducted an online survey of 785 RYO smokers in March 2019. Eligible participants were smokers aged 18-70 years who smoked predominantly RYO cigarettes. Participants randomly viewed two of eight RYO-specific PWLs featuring themes of health information (mouth and throat cancer), suffering (male and female), toxins, material hardship, cost, family transmission of smoking and harm to pets and answered items assessing negative emotions and perceived effectiveness. Compared to a reference health information PWL (most similar in content and tone to New Zealand's existing PWLs), only a male suffering PWL elicited both significantly stronger negative emotion and higher perceived effectiveness. No themes performed significantly worse than the health information PWL, suggesting any of the themes could be at least as effective as existing health warnings among New Zealand RYO smokers. The individual-level factors consistently associated with negative emotion and perceived effectiveness were age, desire to quit smoking, believing quitting could reduce risk of serious disease, a quit attempt within the previous 6 months and ever-planning to quit. Our findings suggest that, in the New Zealand context, a PWL emphasising male suffering could be a useful starting point for assessing RYO-specific PWLs compared to general smoking warnings.
Types de publication
Journal Article
Research Support, Non-U.S. Gov't
Langues
eng
Sous-ensembles de citation
IM
Pagination
1092-1100Informations de copyright
© 2021 Australasian Professional Society on Alcohol and other Drugs.
Références
Bayly M, Scollo MM, Wakefield MA. Who uses rollies? Trends in product offerings, price and use of roll-your-own tobacco in Australia. Tob Control 2019;28:317-24.
Tarrazo M, Pérez-Ríos M, Santiago-Pérez MI, Malvar A, Suanzes J, Hervada X. Changes in tobacco consumption: boom of roll-your-own cigarettes and emergence of e-cigarettes. Gacet Sanit 2017;31:204-9.
Brown AK, Nagelhout GE, van den Putte B et al. Trends and socioeconomic differences in roll-your-own tobacco use: findings from the ITC Europe surveys. Tob Control 2015;24:11-6.
Gilmore AB, Tavakoly B, Hiscock R, Taylor G. Smoking patterns in Great Britain: the rise of cheap cigarette brands and roll your own (RYO) tobacco. J Public Health 2015;37:78-88.
Ministry of Health. New Zealand Health Survey 2018/19: Indicator-Mostly smokes roll-your-own cigarettes (among current smokers) 2019. Available at: https://minhealthnz.shinyapps.io/nz-health-survey-2018-19-annual-data-explorer/_w_940e84da/#!/explore-indicators.
Young D, Wilson N, Borland R, Edwards R, Weerasekera D. Prevalence, correlates of, and reasons for using roll-your-own tobacco in a high RYO use country: findings from the ITC New Zealand survey. Nicotine Tob Res 2010;12:1089-98.
Branston JR, McNeill A, Gilmore AB, Hiscock R, Partos TR. Keeping smoking affordable in higher tax environments via smoking thinner roll-your-own cigarettes: findings from the international tobacco control four country survey 2006-15. Drug Alcohol Depend 2018;193:110-6.
Hoek J, Smith K. A qualitative analysis of low income smokers' responses to tobacco excise tax increases. Int J Drug Policy 2016;37:82-9.
O'Connor RJ, McNeill A, Borland R et al. Smokers' beliefs about the relative safety of other tobacco products: findings from the ITC collaboration. Nicotine Tob Res 2007;9:1033-42.
Smokefree South West. The packaging of hand rolled tobacco products. n.d.
Hoek J, Ferguson S, Court E, Gallopel-Morvan K. Qualitative exploration of young adult RYO smokers' practices. Tob Control 2017;26:563-8.
Bray Leino. Smokefree changing behaviour for health. UK: Bray Leino; 2020. Available at: https://www.brayleino.co.uk/smokefree/changing-behaviour-for-health.
World Health Organization. Guidelines on packaging and Labelling of tobacco products. Geneva: World Health Organization, 2008.
Tobacco Labelling Resource Centre. Health warnings. Waterloo, Canada: Tobacco Labelling Resource Centre; 2013. Available at: https://tobaccolabels.ca/healthwarningimages/.
New Zealand Government. Graphic health warnings on tobacco products bear the ugly truth. Wellington: New Zealand Government, 2008.
New Zealand Government. Smoke-free environments regulations 2017. 2017/123. Wellington: New Zealand Government, 2017.
Blank M, Hoek J. Roll-your-own loose tobacco packaging warning labels: a qualitative study using a novel elicitation method. Tob Control 2020;29:672-8.
Every-Palmer S, Jenkins M, Gendall P et al. Psychological distress, anxiety, family violence, suicidality, and wellbeing in New Zealand during the COVID-19 lockdown: a cross-sectional study. PLoS One 2020;15:e0241658.
Sullivan T, Hansen P, Ombler F, Derrett S, Devlin N. A new tool for creating personal and social EQ-5D-5L value sets, including valuing ‘dead’. Soc Sci Med 2020;246:112707.
Ministry of Health. New Zealand Health Survey 2017/18: 2017Tobacco use n.d. Available at: https://minhealthnz.shinyapps.io/nz-health-survey-2017-18-annual-data-explorer/_w_0811ceee/_w_67e825f2/#!/explore-topics.
Gendall P, Eckert C, Hoek J, Louviere J. Estimating the effects of novel on-pack warnings on young adult smokers and susceptible non-smokers. Tob Control 2018;27:519-25.
Healey B, Hoek J. Young adult smokers' and prior-smokers' evaluations of novel tobacco warning images. Nicotine Tob Res 2016;18:93-7.
Hoek J, Hoek-Sims A, Gendall P. A qualitative exploration of young adult smokers' responses to novel tobacco warnings. BMC Public Health 2013;13:609.
Australian Government. 2011. Competition and Consumer (Tobacco) Information Standard 2011 (amended). F2013C005982013.
Health Canada. Health labels for cigarettes and little cigars. Ottawa, Canada: Health Canada; 2012. Available at: https://www.canada.ca/en/health-canada/services/publications/healthy-living/health-labels-cigarettes-little-cigars.html.
Gendall P, Hoek J, Gendall K. Evaluating the emotional impact of warning images on young adult smokers and susceptible non-smokers. J Health Commun 2018;23:291-8.
Li Y, Yang B, Owusu D, Popova L. Higher negative emotions in response to cigarette pictorial warning labels predict higher quit intentions among smokers. Tob Control 2020;29:496-501.
Ophir Y, Brennan E, Maloney EK, Cappella JN. The effects of graphic warning labels' vividness on message engagement and intentions to quit smoking. Commun Res 2019;46:619-38.
Glock S, Müller BCN, Ritter SM. Warning labels formulated as questions positively influence smoking-related risk perception. J Health Psychol 2013;18:252-62.
Mead EL, Cohen JE, Kennedy CE, Gallo J, Latkin CA. The influence of graphic warning labels on efficacy beliefs and risk perceptions: a qualitative study with low-income, urban smokers. Tob Induc Dis 2016;14:25.
Thrasher JF, Swayampakala K, Borland R et al. Influences of self-efficacy, response efficacy, and reactance on responses to cigarette health warnings: a longitudinal study of adult smokers in Australia and Canada. Health Commun 2016;31:1517-26.
Chun S, Park JW, Heflick N, Lee SM, Kim D, Kwon K. The moderating effects of self-esteem and self-efficacy on responses to graphic health warnings on cigarette packages: a comparison of smokers and nonsmokers. Health Commun 2018;33:1013-9.
Noar SM, Bell T, Kelley D, Barker J, Yzer M. Perceived message effectiveness measures in tobacco education campaigns: a systematic review. Commun Methods Meas 2018;12:295-313.
Francis DB, Hall MG, Noar SM, Ribisl KM, Brewer NT. Systematic review of measures used in pictorial cigarette pack warning experiments. Nicotine Tob Res 2017;19:1127-37.
Hammond D, Reid JL, Driezen P et al. Are the same health warnings effective across different countries? An experimental study in seven countries. Nicotine Tob Res 2019;21:887-95.
Sutton JA, Yang S, Cappella JN. Perceived effectiveness of objective features of pictorial warning messages. Tob Control 2018;28:e24-30.
Scollo MM, Hippolyte D, Lindorff K. Pearce M. 12A.1 history of health warnings in Australia. In: Scollo MM, Winstanley MH, eds. Tobacco in Australia: facts and issues. Melbourne, Victoria, Australia: Cancer Council Victoria, 2019.
Tobacco Labelling Resource Centre. Canada 2013. Available at: https://tobaccolabels.ca/countries/canada/.
Tobacco Labelling Resource Centre. Australia 2013. Available at: https://tobaccolabels.ca/countries/australia/.
So J, Popova L. A profile of individuals with anti-tobacco message fatigue. Am J Health Behav 2018;42:109-18.