College Students' Digital Media Preferences for future HPV Vaccine Campaigns.
College
HPV vaccine
Human papillomavirus (HPV)
Immunization
Qualitative research
Social media
Journal
Journal of cancer education : the official journal of the American Association for Cancer Education
ISSN: 1543-0154
Titre abrégé: J Cancer Educ
Pays: England
ID NLM: 8610343
Informations de publication
Date de publication:
12 2022
12 2022
Historique:
accepted:
25
04
2021
pubmed:
3
5
2021
medline:
25
11
2022
entrez:
2
5
2021
Statut:
ppublish
Résumé
In the USA, although college-aged populations are at the greatest risk for initial infection with human papillomavirus (HPV), they are one of the age-based populations with lower HPV vaccine rates, largely due to their lack of perceived need to vaccinate against HPV. Health communication campaigns can help address this perception. This research identifies college students' preferred digital media channels for future HPV vaccine communication campaigns. We conducted qualitative small group interviews with 28 students from one large southwestern university. We used an inductive approach to hand-code interview transcripts, develop a coding structure, and analyze themes that emerged from the data. More than half of the study participants had never heard of the HPV vaccine before participating in a small group interview. When asked how they prefer to receive information about the vaccine, students more often recommended creating educational videos featuring healthcare providers and other college students and sharing them on YouTube. Some students recommended creating and posting health information memes and infographics to Instagram to disseminate the most critical information students need to make an informed decision to receive the vaccine. Given the prominent role of social media and the popularity of video-sharing and image-sharing sites, health educators and communicators should utilize these technologies to promote the HPV vaccine, a cancer prevention resource.
Identifiants
pubmed: 33934288
doi: 10.1007/s13187-021-02022-1
pii: 10.1007/s13187-021-02022-1
pmc: PMC8088485
doi:
Substances chimiques
Papillomavirus Vaccines
0
Types de publication
Journal Article
Langues
eng
Sous-ensembles de citation
IM
Pagination
1743-1751Informations de copyright
© 2021. American Association for Cancer Education.
Références
de Sanjosé S, Serrano B, Tous S, Alejo M, Lloveras, B, Quirós, B, Clavero O, Vidal A, Ferrándiz-Pulido C, Pavón MA (2019) Burden of human papillomavirus (HPV)-related cancers attributable to HPVs 6/11/16/18/31/33/45/52 and 58. JNCI Cancer Spectrum 2 (4): pky045. https://doi.org/10.1093/jncics/pky045 .
Senkomago V, Henley SJ, Thomas CC, Mix JM, Markowitz LE, Saraiya M (2019) Human papillomavirus–attributable cancers—United States, 2012–2016. MMWR Recomm Rep 68(33):724–728. https://doi.org/10.15585/mmwr.mm6833a3
doi: 10.15585/mmwr.mm6833a3
Petrosky E, Bocchini JA Jr, Hariri S, Chesson H, Curtis CR, Saraiya M, Unger E, Markowitz L (2015) Use of 9-valent human papillomavirus (HPV) vaccine: updated HPV vaccination recommendations of the advisory committee on immunization practices. MMWR Recomm Rep 64(11):300–304
Meites E, Kempe A, Markowtiz LE (2016) Use of a 2-dose schedule for human papillomavirus vaccination—updated recommendations of the Advisory Committee on Immunization Practices. MMWR Recomm Rep 65(49):1405–1408
Prabhu VS, Verma P, Liu Z, Lakshminarayanan M, Kumar A, Finalle R, Daniels V, Trowers K, Kothari S, Myers E (2019) HPV vaccination uptake among 9–26 years-old persons from 2006–2016 in the United States. J Adolesc Health 64:S136-137. https://doi.org/10.1016/j.jadohealth.2018.10.284
doi: 10.1016/j.jadohealth.2018.10.284
Martinez G, Abma JC (2020)Sexual activity and contraceptive use among teenagers aged 15–19 in the United States, 2015–2017. US Department of Health & Human Services, Centers for Disease Control and Prevention. NCHS Data Brief No. 366. Hyattsville, MD: National Center for Health Statistics.
Habel MA, Coor A, Beltran O, Becasen J, Pearson WS, Dittus P (2018) The state of sexual health services at US colleges and universities. J Am Coll Health 66(4):259–268. https://doi.org/10.1080/07448481.2018.1431896
doi: 10.1080/07448481.2018.1431896
pubmed: 29405874
pmcid: 6727964
American College Health Association. American College Health Association National College Health Assessment; 2020. https://www.acha.org/documents/ncha/NCHA-III_spring_2020_reference_group_data_report.pdf . Accessed 22 July 2020
Richman AR, Haithcox-Dennis MJ, Allsbrook AR (2012) Feasibility of a catch-up HPV vaccination program among college students attending a large rural university in the south. Am J Sex Educ 7(3):237–252. https://doi.org/10.1080/15546128.2012.707084
doi: 10.1080/15546128.2012.707084
Ajzen I (1991) The theory of planned behavior. Organ Behav Hum Decis Process 50(2):179–211
doi: 10.1016/0749-5978(91)90020-T
Rosenstock IM (1974) The health belief model and preventive health behavior. Health Educ Monogr 2(4):354–386. https://doi.org/10.1177/109019817400200405
doi: 10.1177/109019817400200405
Gerend MA, Shepherd JE (2012) Predicting human papillomavirus vaccine uptake in young adult women: comparing the health belief model and theory of planned behavior. Ann Behav Med 44(2):171–180. https://doi.org/10.1007/s12160-012-9366-5
doi: 10.1007/s12160-012-9366-5
pubmed: 22547155
Juraskova I, O’Brien M, Mullan B, Bari R, Laidsaar-Powell R, McCaffery K (2012) HPV vaccination and the effect of information framing on intentions and behaviour: an application of the theory of planned behaviour and moral norm. Int J Behav Med 19:518–525. https://doi.org/10.1007/s12529-011-9182-5
doi: 10.1007/s12529-011-9182-5
pubmed: 21879340
Fisher WA, Kohut T, Salisbury C, Salvadori M (2013) Understanding human papillomavirus vaccination intentions: comparative utility of the theory of reasoned action and the theory of planned behavior in vaccine target age women and men. J Sex Med 10:2455–2464. https://doi.org/10.1111/jsm.12211
doi: 10.1111/jsm.12211
pubmed: 23745833
Gerend MA, Weibley E, Bland H (2009) Parental response to human papillomavirus vaccine availability: uptake and intentions. J Adolesc Health 45(5):528–531. https://doi.org/10.1016/j.jadohealth.2009.02.006
doi: 10.1016/j.jadohealth.2009.02.006
pubmed: 19837361
Krawczyk AL, Perez S, Lau E, Holcroft A, Amsel R, Knauper B, Rosberger Z (2012) Human papillomavirus vaccination intentions and uptake in college women. Health Psychol 31(5):685–693. https://doi.org/10.1037/a0027012
doi: 10.1037/a0027012
pubmed: 22268713
Brewer NT, Gottlieb SL, Reiter PL, McRee AL, Liddon N, Markowitz L, Smith J (2011) Longitudinal predictors of HPV vaccine initiation among adolescent girls in a high-risk geographic area. Sex Transm Dis 38(3):197–204. https://doi.org/10.1097/OLQ.0b013e3181f12dbf
doi: 10.1097/OLQ.0b013e3181f12dbf
pubmed: 20838362
pmcid: 3025264
Stout ME, Christy SM, Winger JG, Vadaparampil S, Mosher C (2020) Self-efficacy and HPV vaccine attitudes mediate the relationship between social norms and intentions to receive the HPV vaccine among college students. J Commun Health 45:1187–1195. https://doi.org/10.1007/s10900-020-00837-5
doi: 10.1007/s10900-020-00837-5
Hughes CT, Kirtz S, Ramondetta LM, Lu Q, Cho D, Katzin C, Kahlor LA (2020) Designing and implementing an educational social media campaign to increase HPV vaccine awareness among men on a large college campus. Am J Health Educ 51(2):87–97. https://doi.org/10.1080/19325037.2020.1722297
doi: 10.1080/19325037.2020.1722297
Barrera J, Greene S, Petyak E, Kenneson S, McGill E, Howell H, Billing D, Taylor S, Cull EJ (2019) Reported rationales for HPV vaccination vs. non-vaccination among undergraduate and medical students in South Carolina. J Am Coll Health 69(2):185–189. https://doi.org/10.1080/07448481.2019.1659279
doi: 10.1080/07448481.2019.1659279
pubmed: 31513465
Noar SM (2012) An audience–channel–message–evaluation (ACME) framework for health communication campaigns. Health PromotPract 13(4):481–488. https://doi.org/10.1177/1524839910386901
doi: 10.1177/1524839910386901
Tuckerman J, Kaufman J, Danchin M (2020) How to use qualitative methods for health and health services research. J Paediatr Child Health 56(5):818–820. https://doi.org/10.1111/jpc.14849
doi: 10.1111/jpc.14849
pubmed: 32281207
Kuper A, Reeves S, Levinson W (2008) (2008) An introduction to reading and appraising qualitative research. BMJ 337:404–407
doi: 10.1136/bmj.a288
Sutton J, Austin Z (2015) Qualitative research: data collection, analysis, and management. Can J Hosp Pharm 68:226–231
pubmed: 26157184
pmcid: 4485510
Ando H, Cousins R, Young C (2014) Achieving saturation in thematic analysis: development and refinement of a codebook. Compr Psych 3(4):1–7. https://doi.org/10.2466/03.CP.3.4
doi: 10.2466/03.CP.3.4
Kellogg C, Shu J, Arroyo A, Dinh NT, Wade N, Sanchez E, Equils O (2019) A significant portion of college students are not aware of HPV disease and HPV vaccine recommendations. Hum Vaccin Immunother 15(7–8):1760–1766. https://doi.org/10.1080/21645515.2019.1627819
doi: 10.1080/21645515.2019.1627819
pubmed: 31166148
pmcid: 6746478
Hirth JM, Batuuka DN, Gross TT, Gofie L, Berenson AB (2018) Human papillomavirus vaccine motivators and barriers among community college students: considerations for development of a successful vaccination program. Vaccine 36(8):1032–1037. https://doi.org/10.1016/j.vaccine.2018.01.037
doi: 10.1016/j.vaccine.2018.01.037
pubmed: 29366708
pmcid: 5801161
Hirth JM, Fuchs EL, Chang M, Fernandez ME, Berenson AB (2019) Variations in reason for intention not to vaccinate across time, region, and by race/ethnicity, NIS-Teen (2008–2016). Vaccine 37(4):595–601. https://doi.org/10.1016/j.vaccine.2018.12.017
doi: 10.1016/j.vaccine.2018.12.017
pubmed: 30580838
LaJoie AS, Kerr JC, Clover RD, Harper DM (2018) Influencers and preference predictors of HPV vaccine uptake among US male and female young adult college students. Papillomavirus Res 5:114–121. https://doi.org/10.1016/j.pvr.2018.03.007
doi: 10.1016/j.pvr.2018.03.007
pubmed: 29578098
pmcid: 5886909
Kolff CA, Scott VP, Stockwell MS (2018) The use of technology to promote vaccination: a social ecological model based framework. Hum Vaccin Immunother 14(7):1636–1646. https://doi.org/10.1080/21645515.2018.1477458
doi: 10.1080/21645515.2018.1477458
pubmed: 29781750
pmcid: 6067841
Ortiz RR, Smith A, Coyne-Beasley T (2019) A systematic literature review to examine the potential for social media to impact HPV vaccine uptake and awareness, knowledge, and attitudes about HPV and HPV vaccination. Hum Vaccin Immunother 15(7–8):1465–1475. https://doi.org/10.1080/21645515.2019.1581543
doi: 10.1080/21645515.2019.1581543
pubmed: 30779682
pmcid: 6746532
Brandt HM, Sundstrom B, Monroe CM, Turner-McGrievy G, Larsen C, Stansbury M, Magradey K, Gibson A, West DS (2020) Evaluating a technology-mediated HPV vaccination awareness intervention: a controlled, quasi-experimental, mixed methods study. Vaccines 8:749. https://doi.org/10.3390/vaccines8040749
doi: 10.3390/vaccines8040749
pmcid: 7768473
Bonnevie E, Rosenberg SD, Kummeth C, Goldbarg J, Wartella E, Smyser J (2020) Using social media influencers to increase knowledge and positive attitudes toward the flu vaccine. PLoS ONE 15(10):e0240828. https://doi.org/10.1371/journal.pone.0240828
doi: 10.1371/journal.pone.0240828
pubmed: 33064738
pmcid: 7567389
Ekram S, Debiec KE, Pumper MA, Moreno MA (2019) Content and commentary: HPV vaccine and YouTube. J Pediatr Adolesc Gynecol 32(2):153–157. https://doi.org/10.1016/j.jpag.2018.11.001
doi: 10.1016/j.jpag.2018.11.001
pubmed: 30445163
Eghtesadi M, Florea A (2020) Facebook, Instagram, Reddit and TikTok: a proposal for health authorities to integrate popular social media platforms in contingency planning amid a global pandemic outbreak. Can J Public Health 111(3):389–391
doi: 10.17269/s41997-020-00343-0
pubmed: 32519085
pmcid: 7282468
Comp G, Dyer S, Gottlieb M (2020) Is TikTok the next social media frontier for medicine? Acad Emerg Med. https://doi.org/10.1002/aet2.10532
doi: 10.1002/aet2.10532
Kearney MD, Selvan P, Hauer MK, Leader AE, Massey PM (2019) Characterizing HPV vaccine sentiments and content on Instagram. Health Educ Behav 46(2S):37S-48S. https://doi.org/10.1177/1090198119859412
doi: 10.1177/1090198119859412
Frank LB, Murphy ST, Chatterjee JS, Moran M, Baezconde-Garbanati L (2015) Telling stories, saving lives: creating narrative health messages. Health Commun 30(2):154–163. https://doi.org/10.1080/10410236.2014.974126
doi: 10.1080/10410236.2014.974126
pubmed: 25470440
pmcid: 5608451
Boyle SC, LaBrie JW, Froidevaux NM, Witkovic YD (2016) Different digital paths to the keg? How exposure to peers’ alcohol-related social media content influences drinking among male and female first-year college students. Addict Behav 57:21–29. https://doi.org/10.1016/j.addbeh.2016.01.011
doi: 10.1016/j.addbeh.2016.01.011
pubmed: 26835604
pmcid: 5098897
O’Donnell NH, Willoughby JF (2017) Photo-sharing social media for eHealth: analysing perceived message effectiveness of sexual health information on Instagram. J Vis Commun Med 40:149–159. https://doi.org/10.1080/17453054.2017.1384995
doi: 10.1080/17453054.2017.1384995
pubmed: 29022412
Walsh-Buhi ER (2020) Social media and cancer misinformation: additional platforms to explore. Am J Public Health 110(Suppl 3):S292–S293. https://doi.org/10.2105/AJPH.2020.305949
doi: 10.2105/AJPH.2020.305949
pubmed: 33001721
pmcid: 7532333
Dunn AG, Leask J, Zhou X, Mandl KD, Coiera E (2015) Associations between exposure to and expression of negative opinions about human papillomavirus vaccines on social media: an observational study. J Med Internet Res 17(6):e144. https://doi.org/10.2196/jmir.4343
doi: 10.2196/jmir.4343
pubmed: 26063290
pmcid: 4526932
Suarez-Lledo V, Alvarez-Galvez J (2021) Prevalence of health misinformation on social media: systematic review. J Med Internet Res 23(1):e17187. https://doi.org/10.2196/17187
doi: 10.2196/17187
pubmed: 33470931
pmcid: 7857950