The disproportion of crowd wisdom: The impact of status seeking on Yelp reviews.


Journal

PloS one
ISSN: 1932-6203
Titre abrégé: PLoS One
Pays: United States
ID NLM: 101285081

Informations de publication

Date de publication:
2021
Historique:
received: 06 12 2020
accepted: 10 05 2021
entrez: 4 6 2021
pubmed: 5 6 2021
medline: 25 2 2023
Statut: epublish

Résumé

This study shows that while status seeking motivates people to participate in crowdsourcing platforms, it also negatively impacts the bedrock of crowdsourcing-wisdom of crowds. Using Yelp restaurant reviews in 6 cities, we found that motivations of status seeking lead people to review a greater variety of restaurants, and achieving status further encourages this variety seeking as well as the targeting of more expensive restaurants for review. The impact of this individual-level tendency is confirmed by our aggregate-level analysis which shows that restaurants with higher price levels, higher uniqueness levels, and a larger percentage of elite reviews tend to obtain enough reviews to generate wisdom of crowds sooner than other restaurants. This leads to a different kind of distortion to crowd wisdom: an over-representation of status-conferring products and an under-representation of products that are not status-worthy. The findings suggest the importance of studying sources of distortion that are endemic to crowdsourcing itself.

Identifiants

pubmed: 34086682
doi: 10.1371/journal.pone.0252157
pii: PONE-D-20-38361
pmc: PMC8177451
doi:

Types de publication

Journal Article

Langues

eng

Sous-ensembles de citation

IM

Pagination

e0252157

Déclaration de conflit d'intérêts

The authors have declared that no competing interests exist.

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Auteurs

Chao Yu (C)

Department of Communication, Cornell University, Ithaca, New York, United States of America.

Drew Margolin (D)

Department of Communication, Cornell University, Ithaca, New York, United States of America.

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Classifications MeSH