Boosting people's ability to detect microtargeted advertising.
Journal
Scientific reports
ISSN: 2045-2322
Titre abrégé: Sci Rep
Pays: England
ID NLM: 101563288
Informations de publication
Date de publication:
30 07 2021
30 07 2021
Historique:
received:
26
03
2021
accepted:
15
07
2021
entrez:
31
7
2021
pubmed:
1
8
2021
medline:
1
8
2021
Statut:
epublish
Résumé
Online platforms' data give advertisers the ability to "microtarget" recipients' personal vulnerabilities by tailoring different messages for the same thing, such as a product or political candidate. One possible response is to raise awareness for and resilience against such manipulative strategies through psychological inoculation. Two online experiments (total [Formula: see text]) demonstrated that a short, simple intervention prompting participants to reflect on an attribute of their own personality-by completing a short personality questionnaire-boosted their ability to accurately identify ads that were targeted at them by up to 26 percentage points. Accuracy increased even without personalized feedback, but merely providing a description of the targeted personality dimension did not improve accuracy. We argue that such a "boosting approach," which here aims to improve people's competence to detect manipulative strategies themselves, should be part of a policy mix aiming to increase platforms' transparency and user autonomy.
Identifiants
pubmed: 34330948
doi: 10.1038/s41598-021-94796-z
pii: 10.1038/s41598-021-94796-z
pmc: PMC8324838
doi:
Types de publication
Journal Article
Research Support, Non-U.S. Gov't
Langues
eng
Sous-ensembles de citation
IM
Pagination
15541Informations de copyright
© 2021. The Author(s).
Références
Perspect Psychol Sci. 2017 Nov;12(6):973-986
pubmed: 28792862
J Pers Soc Psychol. 2003 May;84(5):1041-53
pubmed: 12757147
J Exp Psychol Appl. 2021 Mar;27(1):1-16
pubmed: 33017160
Proc Natl Acad Sci U S A. 2013 Apr 9;110(15):5802-5
pubmed: 23479631
Science. 2017 Dec 1;358(6367):1141-1142
pubmed: 29191898
Behav Res Methods. 2020 Feb;52(1):376-387
pubmed: 30937847
Psychol Sci Public Interest. 2020 Dec;21(3):103-156
pubmed: 33325331
PLoS One. 2018 Nov 28;13(11):e0207112
pubmed: 30485305
Proc Natl Acad Sci U S A. 2018 Jun 5;115(23):E5254-E5255
pubmed: 29777091
Proc Natl Acad Sci U S A. 2018 Jun 5;115(23):E5256-E5257
pubmed: 29777090
Sci Adv. 2020 Sep 2;6(36):
pubmed: 32917601
Psychol Methods. 2008 Mar;13(1):19-30
pubmed: 18331151
PLoS One. 2017 May 5;12(5):e0175799
pubmed: 28475576
Annu Rev Psychol. 2004;55:493-518
pubmed: 14744224
Proc Natl Acad Sci U S A. 2017 Nov 28;114(48):12714-12719
pubmed: 29133409
Nat Hum Behav. 2020 Nov;4(11):1102-1109
pubmed: 32541771