Chinese public's panic buying at the beginning of COVID-19 outbreak: The contribution of perceived risk, social media use, and connection with close others.

Panic buying is a globally witnessed behavior during the outbreak of COVID-19. This consumer behavior is related to many undesirable consequences, ranging from disrupting economic stability to hindering timely provision of supplies to those in dire need. As such, to understand the causes and underlying mechanisms of panic buying is crucial. Based on terror management theory, this study examined the contribution of perceived risk, social media use, and connection with close others to panic buying. Data were collected through an online survey from 972 Chinese citizens (65.9% female,

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Conflict of InterestThe authors declare that they have no conflicts of interest.Consent for PublicationThis manuscript describes original work, has not been published in any language and is not under consideration for publication elsewhere. All the authors have contributed to this study in a meaningful way. The stated order of authorship corresponds to the authors’ relative contribution to the research reported in the manuscript. There are no conflicts of interest to declare.