Lifestyle segmentation of tourists: the role of personality.
Lifestyle
National tourism
Personality
Segmentation
Urban tourism
Journal
Heliyon
ISSN: 2405-8440
Titre abrégé: Heliyon
Pays: England
ID NLM: 101672560
Informations de publication
Date de publication:
Jul 2021
Jul 2021
Historique:
received:
21
10
2019
revised:
11
05
2020
accepted:
12
07
2021
entrez:
9
8
2021
pubmed:
10
8
2021
medline:
10
8
2021
Statut:
epublish
Résumé
The significance of national tourism in the global data highlights the importance of studying the characteristics of Spanish tourists that show interest in visiting Valencia (Spain). Personality traits might influence tourism behavior, and their importance has scarcely been addressed in the prior tourism literature. We aimed to identify the touristic profiles of national tourists based on their lifestyles and to analyze the influence of personality traits in tourism segmentation. 329 individuals participated in this study, they responded questionnaires about sociodemography, personality, lifestyle and a 3-item questionnaire developed by the authors. We performed analysis to obtain profiles by lifestyle, we carried out tests to study differences in personality traits among profiles and we analyzed the effects of the responses to the author-developed questionnaire and the demographic characteristics of the subjects on their cluster membership. The results show that this market can be segmented into four clusters. We found significant statistical differences in personality traits among profiles. In addition, the authors present an author-designed questionnaire that, together with demographic variables, is able to predict participants' profiles. The results suggest that lifestyle is an appropriate indicator for this market segmentation and the analysis of its relationship with personality provides a deep comprehension of the resulting profiles. In addition, the profile prediction by the responses to the author-developed questionnaire constitutes a new basis for tourism segmentation, as these predictors might be used as "quick touristic classifiers". The study of decision-making processes in tourism allows researchers and sellers to predict tourist behaviors and adapt offers to tourists' preferences and interests.
Sections du résumé
BACKGROUND
BACKGROUND
The significance of national tourism in the global data highlights the importance of studying the characteristics of Spanish tourists that show interest in visiting Valencia (Spain). Personality traits might influence tourism behavior, and their importance has scarcely been addressed in the prior tourism literature.
OBJECTIVES
OBJECTIVE
We aimed to identify the touristic profiles of national tourists based on their lifestyles and to analyze the influence of personality traits in tourism segmentation.
METHODOLOGY
METHODS
329 individuals participated in this study, they responded questionnaires about sociodemography, personality, lifestyle and a 3-item questionnaire developed by the authors. We performed analysis to obtain profiles by lifestyle, we carried out tests to study differences in personality traits among profiles and we analyzed the effects of the responses to the author-developed questionnaire and the demographic characteristics of the subjects on their cluster membership.
RESULTS
RESULTS
The results show that this market can be segmented into four clusters. We found significant statistical differences in personality traits among profiles. In addition, the authors present an author-designed questionnaire that, together with demographic variables, is able to predict participants' profiles.
CONCLUSION
CONCLUSIONS
The results suggest that lifestyle is an appropriate indicator for this market segmentation and the analysis of its relationship with personality provides a deep comprehension of the resulting profiles. In addition, the profile prediction by the responses to the author-developed questionnaire constitutes a new basis for tourism segmentation, as these predictors might be used as "quick touristic classifiers".
IMPLICATIONS OR RECOMMENDATIONS
UNASSIGNED
The study of decision-making processes in tourism allows researchers and sellers to predict tourist behaviors and adapt offers to tourists' preferences and interests.
Identifiants
pubmed: 34368477
doi: 10.1016/j.heliyon.2021.e07579
pii: S2405-8440(21)01682-0
pmc: PMC8326350
doi:
Types de publication
Journal Article
Langues
eng
Pagination
e07579Informations de copyright
© 2021 The Authors.
Déclaration de conflit d'intérêts
The authors declare no conflict of interest.
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