Mobile Apps as Audience-Centered Health Communication Platforms.
audience-centered
health communication
mHealth
mobile apps
mobile health
pregnancy
prenatal health
Journal
JMIR mHealth and uHealth
ISSN: 2291-5222
Titre abrégé: JMIR Mhealth Uhealth
Pays: Canada
ID NLM: 101624439
Informations de publication
Date de publication:
17 08 2021
17 08 2021
Historique:
received:
01
11
2020
accepted:
23
07
2021
revised:
06
05
2021
entrez:
17
8
2021
pubmed:
18
8
2021
medline:
3
11
2021
Statut:
epublish
Résumé
Health communication campaigns often suffer from the shortcomings of a limited budget and limited reach, resulting in a limited impact. This paper suggests a shift of these campaigns to audience-centered communication platforms-particularly, apps on mobile phones. By using a common platform, multiple interventions and campaigns can combine resources and increase user engagement, resulting in a larger impact on health behavior. Given the widespread use of mobile phones, mobile apps can be an effective and efficient tool to provide health interventions. One such platform is Father's Playbook, a mobile app designed to encourage men to be more involved during their partner's pregnancy. Health campaigns and interventions looking to reach expectant fathers can use Father's Playbook as a vehicle for their messages.
Identifiants
pubmed: 34402797
pii: v9i8e25425
doi: 10.2196/25425
pmc: PMC8408750
doi:
Types de publication
Journal Article
Research Support, Non-U.S. Gov't
Langues
eng
Sous-ensembles de citation
IM
Pagination
e25425Informations de copyright
©Michael Mackert, Dorothy Mandell, Erin Donovan, Lorraine Walker, Mike Henson-García, Lindsay Bouchacourt. Originally published in JMIR mHealth and uHealth (https://mhealth.jmir.org), 17.08.2021.
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