A health consumer ontology of fast food information.

A variety of severe health issues can be attributed to poor nutrition and poor eating behaviors. Research has explored the impact of nutritional knowledge on an individual's inclination to purchase and consume certain foods. This paper introduces the Ontology of Fast Food Facts, a knowledge base that models consumer nutritional data from major fast food establishments. This artifact serves as an aggregate knowledge base to centralize nutritional information for consumers. As a semantically-linked data source, the Ontology of Fast Food Facts could engender methods and tools to further the research and impact the health consumers' diet and behavior, which is a factor in many severe health outcomes. We describe the initial development of this ontology and future directions we plan with this knowledge base.