Anticipating pride or regret? Effects of anticipated affect focused persuasive messages on intention to get vaccinated against COVID-19.
Anticipated affective reactions
Attitude
COVID-19
COVID-19 vaccination
Intention
Journal
Social science & medicine (1982)
ISSN: 1873-5347
Titre abrégé: Soc Sci Med
Pays: England
ID NLM: 8303205
Informations de publication
Date de publication:
11 2021
11 2021
Historique:
received:
26
04
2021
revised:
03
09
2021
accepted:
17
09
2021
pubmed:
26
9
2021
medline:
16
11
2021
entrez:
25
9
2021
Statut:
ppublish
Résumé
Understanding the factors that increase intention to receive COVID-19 vaccines is essential to maximise the vaccination campaign effectiveness. The present experimental study evaluated the effect of exposure to messages targeting cognitive attitude plus anticipated positive (pride) or negative (regret) affective reactions on intention to get vaccinated. Participants included 484 Italian adults randomly allocated to one of four conditions: 1) cognitive attitude message; 2) cognitive attitude plus positive affect message; 3) cognitive attitude plus negative affect message; 4) control condition (no message). Results showed that participants in the second condition reported greater intention to get vaccinated against COVID-19 compared with those in the control condition. Parallel mediation analysis indicated that the effect of the second condition on intention was fully mediated by cognitive attitude and anticipated positive affect. These findings suggest that future campaigns aimed at promoting COVID-19 vaccination intention could usefully target both cognitive attitude and anticipated positive affect.
Identifiants
pubmed: 34562773
pii: S0277-9536(21)00748-6
doi: 10.1016/j.socscimed.2021.114416
pmc: PMC8452346
pii:
doi:
Substances chimiques
COVID-19 Vaccines
0
Types de publication
Journal Article
Randomized Controlled Trial
Langues
eng
Sous-ensembles de citation
IM
Pagination
114416Informations de copyright
Copyright © 2021 Elsevier Ltd. All rights reserved.
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