Getting through COVID-19 together: Understanding local governments' social media communication.
COVID-19
Communication strategies
Local governments
Netnography
Participative governance
Social media
Journal
Cities (London, England)
ISSN: 0264-2751
Titre abrégé: Cities
Pays: England
ID NLM: 101085015
Informations de publication
Date de publication:
Feb 2022
Feb 2022
Historique:
received:
01
06
2021
revised:
11
08
2021
accepted:
11
09
2021
pubmed:
28
9
2021
medline:
28
9
2021
entrez:
27
9
2021
Statut:
ppublish
Résumé
This study provides new insights into how local governments (LGs) manage pandemic-related crisis communication with citizens on their social media (SM) profiles. We analyze over 3000 posts published on SM profiles of selected LGs in Poland to get insights on rhetorical communication strategies during the COVID-19 pandemic. We document LGs as they go beyond the simple transmission of information to citizens and use SM in an engaging and educational manner. We found three types of rhetorical strategies and their resonance with the public. Our analysis suggests that LGs are likely to apply the Together communication strategy, which is the most engaging.
Identifiants
pubmed: 34566232
doi: 10.1016/j.cities.2021.103453
pii: S0264-2751(21)00352-8
pmc: PMC8448384
doi:
Types de publication
Case Reports
Langues
eng
Pagination
103453Informations de copyright
© 2021 The Authors. Published by Elsevier Ltd.
Références
Comput Human Behav. 2020 Sep;110:106380
pubmed: 32292239