Discipline for pleasure: a new governmentality of HIV prevention.
Discipline
Foucault
HIV/AIDS
Pleasure
PrEP
Security
Sex
Journal
BioSocieties
ISSN: 1745-8552
Titre abrégé: Biosocieties
Pays: England
ID NLM: 101475169
Informations de publication
Date de publication:
2023
2023
Historique:
accepted:
21
09
2021
pubmed:
6
10
2021
medline:
6
10
2021
entrez:
5
10
2021
Statut:
ppublish
Résumé
This article explores recent HIV prevention campaigns for pre-exposure prophylaxis (PrEP), focusing on how they integrate pleasure and desire in their calls for self-discipline through a continual use of pharmaceuticals. This emerging type of health promotion, here represented by ads promoting the preventive use of pharmaceuticals, no longer simply approaches target groups with demands to abstain from harmful substances or practices and thus control risks, but also includes messages that recognize individuals' habits, values, and their desires for pleasure. Drawing on Foucault's work concerning discipline and security, we suggest that a novel, permissive discipline is emerging in contemporary HIV prevention. Further guided by Barthes's theory of images, we analyse posters used in prevention campaigns, scrutinizing their culture-specific imagery and linguistic messages, i.e. how the words and images interact. We conclude that these campaigns introduce a new temporality of prevention, one centred on pleasure through the pre-emption and planning that PrEP enables.
Identifiants
pubmed: 34608399
doi: 10.1057/s41292-021-00257-1
pii: 257
pmc: PMC8481318
doi:
Types de publication
Journal Article
Langues
eng
Pagination
102-127Informations de copyright
© The Author(s), under exclusive licence to Springer Nature Limited 2021.
Déclaration de conflit d'intérêts
Conflict of interestOn behalf of all authors, the corresponding author states that there is no conflict of interest.
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