[Dynamic Pricing in a Digitized World].
Dynamische Preisgestaltung in der digitalisierten Welt.
Digitization
Dynamic pricing
Price differentiation
Price discrimination
Privacy
Journal
Schmalenbachs Zeitschrift fur betriebswirtschaftliche Forschung = Schmalenbach journal of business research
ISSN: 2366-6153
Titre abrégé: Schmalenbach Z Betriebswirtsch Forsch
Pays: Germany
ID NLM: 9918284164206676
Informations de publication
Date de publication:
2020
2020
Historique:
received:
18
03
2020
revised:
04
06
2020
accepted:
09
06
2020
pubmed:
26
6
2020
medline:
26
6
2020
entrez:
12
11
2021
Statut:
ppublish
Résumé
Digital technologies favor the use of dynamic pricing, i.e., prices that vary unannounced for a product that basically remains unchanged. However, different forms of dynamic pricing are often mixed in the public discussion, which makes a meaningful analysis of the advantages and disadvantages of dynamic pricing difficult. The aim of this paper is to present the economic foundations of dynamic pricing as well as to discuss and to classify its design options. In addition, the paper assesses dynamic pricing from a buyer and seller perspective. Finally, the paper discusses implications for business research.
Identifiants
pubmed: 34764535
doi: 10.1007/s41471-020-00095-0
pii: 95
pmc: PMC7318725
doi:
Types de publication
English Abstract
Journal Article
Langues
ger
Pagination
321-342Informations de copyright
© The Author(s) 2020.