Animated, video entertainment-education to improve vaccine confidence globally during the COVID-19 pandemic: an online randomized controlled experiment with 24,000 participants.
COVID-19
Hope
List experiment
Protocol
Rrandomized controlled trial
Vaccine acceptance
Vaccine confidence
Vaccine hesitancy
Journal
Trials
ISSN: 1745-6215
Titre abrégé: Trials
Pays: England
ID NLM: 101263253
Informations de publication
Date de publication:
19 Feb 2022
19 Feb 2022
Historique:
received:
17
04
2021
accepted:
29
01
2022
entrez:
20
2
2022
pubmed:
21
2
2022
medline:
23
2
2022
Statut:
epublish
Résumé
Science-driven storytelling and entertainment-education (E-E) media demonstrate potential for promoting improved attitudes and behavioral intent towards health-related practices. Months after the outbreak of coronavirus disease 2019 (COVID-19), emerging research highlights the essential role of interventions to improve public confidence in the COVID-19 vaccine. To improve vaccine confidence, we designed three short, animated videos employing three research-informed pedagogical strategies. These can be distributed globally through social media platforms, because of their wordless and culturally accessible design. However, the effectiveness of short, animated storytelling videos, deploying various pedagogic strategies, needs to be explored across different global regions. The present study is a multi-site, parallel group, randomized controlled trial (RCT) comparing the effectiveness of (i) a storytelling-instructional-humor approach, (ii) a storytelling-analogy approach, (iii) a storytelling-emotion-focused approach, and (iv) no video. For our primary outcomes, we will measure vaccine hesitancy, and for secondary outcomes, we will measure behavioral intent to seek vaccination and hope. Using online platforms, we will recruit 12,000 participants (aged 18-59 years) from the USA and China, respectively, yielding a total sample size of 24,000. This trial uses innovative online technology, reliable randomization algorithms, validated survey instruments, and list experiments to establish the effectiveness of three short, animated videos employing various research-informed pedagogical strategies. Results will be used to scientifically support the broader distribution of these short, animated video as well as informing the design of future videos for rapid, global public health communication. German Clinical Trials Register DRKS #00023650 . Date of registration: 2021/02/09.
Sections du résumé
BACKGROUND
BACKGROUND
Science-driven storytelling and entertainment-education (E-E) media demonstrate potential for promoting improved attitudes and behavioral intent towards health-related practices. Months after the outbreak of coronavirus disease 2019 (COVID-19), emerging research highlights the essential role of interventions to improve public confidence in the COVID-19 vaccine. To improve vaccine confidence, we designed three short, animated videos employing three research-informed pedagogical strategies. These can be distributed globally through social media platforms, because of their wordless and culturally accessible design. However, the effectiveness of short, animated storytelling videos, deploying various pedagogic strategies, needs to be explored across different global regions.
METHODS/DESIGN
METHODS
The present study is a multi-site, parallel group, randomized controlled trial (RCT) comparing the effectiveness of (i) a storytelling-instructional-humor approach, (ii) a storytelling-analogy approach, (iii) a storytelling-emotion-focused approach, and (iv) no video. For our primary outcomes, we will measure vaccine hesitancy, and for secondary outcomes, we will measure behavioral intent to seek vaccination and hope. Using online platforms, we will recruit 12,000 participants (aged 18-59 years) from the USA and China, respectively, yielding a total sample size of 24,000.
DISCUSSION
CONCLUSIONS
This trial uses innovative online technology, reliable randomization algorithms, validated survey instruments, and list experiments to establish the effectiveness of three short, animated videos employing various research-informed pedagogical strategies. Results will be used to scientifically support the broader distribution of these short, animated video as well as informing the design of future videos for rapid, global public health communication.
TRIAL REGISTRATION
BACKGROUND
German Clinical Trials Register DRKS #00023650 . Date of registration: 2021/02/09.
Identifiants
pubmed: 35183238
doi: 10.1186/s13063-022-06067-5
pii: 10.1186/s13063-022-06067-5
pmc: PMC8857749
doi:
Substances chimiques
Vaccines
0
Types de publication
Journal Article
Randomized Controlled Trial
Langues
eng
Sous-ensembles de citation
IM
Pagination
161Subventions
Organisme : Chinesisch-Deutsche Zentrum für Wissenschaftsförderung
ID : Project C-0048
Organisme : Chinesisch-Deutsche Zentrum für Wissenschaftsförderung
ID : Project C-0048
Organisme : Chinesisch-Deutsche Zentrum für Wissenschaftsförderung
ID : Project C-0048
Organisme : Chinesisch-Deutsche Zentrum für Wissenschaftsförderung
ID : Project C-0048
Organisme : Chinesisch-Deutsche Zentrum für Wissenschaftsförderung
ID : Project C-0048
Organisme : Chinesisch-Deutsche Zentrum für Wissenschaftsförderung
ID : Project C-0048
Organisme : Chinesisch-Deutsche Zentrum für Wissenschaftsförderung
ID : Project C-0048
Informations de copyright
© 2022. The Author(s).
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