Purchase Intention for Green Cars Among Chinese Millennials: Merging the Value-Attitude-Behavior Theory and Theory of Planned Behavior.
consumption value
green car purchasing behavior
pro-environmental value
theory of planned behavior
value–attitude–behavior
young generation
Journal
Frontiers in psychology
ISSN: 1664-1078
Titre abrégé: Front Psychol
Pays: Switzerland
ID NLM: 101550902
Informations de publication
Date de publication:
2022
2022
Historique:
received:
30
09
2021
accepted:
19
01
2022
entrez:
11
3
2022
pubmed:
12
3
2022
medline:
12
3
2022
Statut:
epublish
Résumé
The value-attitude-behavior and the theory of planned behavior (TPB) appear to provide limited explanation for consumer green purchase behavior. This study aims to examine the relationship between pro-environmental value, consumption value, and TPB toward green car purchasing intention among the young Chinese generation. A total of 541 student responses were collected, and the results showed that altruistic value positively influenced subjective norm (SN) and perceived behavioral control (PBC), but negatively influenced green purchase attitude (GPA). Biospheric value positively influenced GPA and PBC. Function value and emotional value positively influenced GPA, respectively, and emotional value fully mediated the relationship between function value and GPA. Furthermore, GPA, SN, PBC positively influenced intention toward green car purchasing behavior, respectively, and SN mediated the relationship between GPA and intention. This study shows how pro-environmental value and consumption value can influence components of TPB in green car purchase intention.
Identifiants
pubmed: 35273539
doi: 10.3389/fpsyg.2022.786292
pmc: PMC8902249
doi:
Types de publication
Journal Article
Langues
eng
Pagination
786292Informations de copyright
Copyright © 2022 Wang, Zhang and Wong.
Déclaration de conflit d'intérêts
The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.
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