Impact of Thin-Ideals in Influencer Posts Promoting Healthy vs. Unhealthy Foods on Tweens' Healthy Food Choice Behavior.
Influencer marketing
food marketing
healthy eating behavior
thin-ideals
tweens
Journal
Frontiers in psychology
ISSN: 1664-1078
Titre abrégé: Front Psychol
Pays: Switzerland
ID NLM: 101550902
Informations de publication
Date de publication:
2022
2022
Historique:
received:
04
10
2021
accepted:
07
02
2022
entrez:
28
4
2022
pubmed:
29
4
2022
medline:
29
4
2022
Statut:
epublish
Résumé
The current study examines how social media influencers can be deployed to promote healthy food choice behavior among tweens. In particular, we investigated whether tweens' healthy food choice behavior can be stimulated by using a thin-ideal influencer in a sponsored influencer post promoting unhealthy vs. healthy food. A two-by-two, between-subjects experimental study (influencer weight: thin-ideal vs. overweight; snack-type: unhealthy vs. healthy) was conducted with 146 tweens (11-13 years old, 73 boys). Results show that tweens' choice for a healthy snack was higher when a (female) overweight influencer promoted an unhealthy snack (compared to a healthy snack). Using a thin-ideal influencer promoting an unhealthy vs. healthy snack did not affect tweens' healthy food choices. While there were no interaction effects of influencer weight and snack type on source effects (influencer credibility, influencer admiration, and
Identifiants
pubmed: 35478748
doi: 10.3389/fpsyg.2022.789069
pmc: PMC9037281
doi:
Types de publication
Journal Article
Langues
eng
Pagination
789069Informations de copyright
Copyright © 2022 De Jans, Hudders, Naderer and De Pauw.
Déclaration de conflit d'intérêts
The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.
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