The Presence of a Visual Dividing Line Increases Consumer Memory Through Attention Grabbing.
consumer attention
consumer behavior
consumer memory
dividing line
eye-tracking
Journal
Frontiers in psychology
ISSN: 1664-1078
Titre abrégé: Front Psychol
Pays: Switzerland
ID NLM: 101550902
Informations de publication
Date de publication:
2022
2022
Historique:
received:
04
01
2022
accepted:
15
03
2022
entrez:
2
5
2022
pubmed:
3
5
2022
medline:
3
5
2022
Statut:
epublish
Résumé
Marketers often use a visual line to divide the product information on an advertisement into left-right (or top-bottom) segments for aesthetic or categorization purposes. The present research examined the effect of the dividing line on the consumer memory. Across three studies (including an eye-tracking study and a field one), we showed that the presence of a dividing line enhances consumers' memory about the products displayed on the
Identifiants
pubmed: 35496225
doi: 10.3389/fpsyg.2022.848471
pmc: PMC9039128
doi:
Types de publication
Journal Article
Langues
eng
Pagination
848471Informations de copyright
Copyright © 2022 Ouyang and Jia.
Déclaration de conflit d'intérêts
The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.
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