An apple a day - how the platform economy impacts value creation in the healthcare market.
Digital health
Digital platforms
GAFAM
Healthcare market
Platform economy
Value network analysis
Journal
Electronic markets
ISSN: 1422-8890
Titre abrégé: Electron Mark
Pays: Germany
ID NLM: 9918402388906676
Informations de publication
Date de publication:
2021
2021
Historique:
received:
02
07
2020
accepted:
17
02
2021
entrez:
23
5
2022
pubmed:
1
1
2021
medline:
1
1
2021
Statut:
ppublish
Résumé
The healthcare industry has been slow to adopt new technologies and practices. However, digital and data-enabled innovations diffuse the market, and the COVID-19 pandemic has recently emphasized the necessity of a fundamental digital transformation. Available research indicates the relevance of digital platforms in this process but has not studied their economic impact to date. In view of this research gap and the social and economic relevance of healthcare, we explore how digital platforms might affect value creation in this market with a particular focus on Google, Apple, Facebook, Amazon, and Microsoft (GAFAM). We rely on value network analyses to examine how GAFAM platforms introduce new value-creating roles and mechanisms in healthcare through their manifold products and services. Hereupon, we examine the GAFAM-impact on healthcare by scrutinizing the facilitators, activities, and effects. Our analyses show how GAFAM platforms multifacetedly untie conventional relationships and transform value creation structures in the healthcare market. The online version contains supplementary material available at 10.1007/s12525-021-00467-2.
Identifiants
pubmed: 35599688
doi: 10.1007/s12525-021-00467-2
pii: 467
pmc: PMC8043778
doi:
Types de publication
Journal Article
Langues
eng
Pagination
849-876Informations de copyright
© The Author(s) 2021.
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