Engaging Remote Aboriginal Communities in COVID-19 Public Health Messaging
COVID-19
Indigenous language
crowdsourcing
health communication
remote Aboriginal communities
social media
Journal
Frontiers in public health
ISSN: 2296-2565
Titre abrégé: Front Public Health
Pays: Switzerland
ID NLM: 101616579
Informations de publication
Date de publication:
2022
2022
Historique:
received:
30
01
2022
accepted:
20
04
2022
entrez:
1
6
2022
pubmed:
2
6
2022
medline:
7
6
2022
Statut:
epublish
Résumé
Health comunication is a critical component of pandemic mitigation, but mainstream prevention messaging often lacks social, cultural and linguistic relevance to vulnerable populations. This community case study presents a novel, highly participatory pandemic prevention communication campaign that engaged individuals in remote Aboriginal communities of the Northern Territory of Australia directly in prevention messaging via crowdsourcing, and distributed videos to remote area post-codes via targeted Facebook advertising. Facebook metrics, administrative campaign data and national statistics are used to assess campaign reach and engagement. The case study discusses lessons learned from the campaign, including how seeking unscripted COVID-19 prevention video messaging can support community ownership of pandemic messaging, rapid content generation, and a high level of Facebook user engagement. It also discusses the effectiveness of targeting remote area post-codes
Identifiants
pubmed: 35646785
doi: 10.3389/fpubh.2022.866134
pmc: PMC9135969
doi:
Types de publication
Journal Article
Research Support, Non-U.S. Gov't
Langues
eng
Sous-ensembles de citation
IM
Pagination
866134Informations de copyright
Copyright © 2022 Glennie, Dowden, Grose, Scolyer, Superina and Gardner.
Déclaration de conflit d'intérêts
KG and MGl receive funding from One Disease for the evaluation of the One Disease program. MD is CEO of One Disease. MGr was Director of Skinnyfish. The remaining authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.
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