Scale development and validation for usage of social networking sites during COVID-19.
COVID-19
Lockdown
OxCGRT (Oxford COVID-19 government response tracker)
Pandemic
Social networking
Usage behavior
Journal
Technology in society
ISSN: 0160-791X
Titre abrégé: Technol Soc
Pays: United States
ID NLM: 100972148
Informations de publication
Date de publication:
Aug 2022
Aug 2022
Historique:
received:
27
11
2021
revised:
22
03
2022
accepted:
09
06
2022
entrez:
27
6
2022
pubmed:
28
6
2022
medline:
28
6
2022
Statut:
ppublish
Résumé
This research aims to explore the usage of social networking sites in the midst of the COVID-19 pandemic. To achieve the objective, this study develops and validates a scale to measure the usage of social networking sites. Data was collected via a google form link through social networking sites in India viz. Facebook, Instagram, Twitter, Telegram and WhatsApp. A total of 204 responses were found accurate and useable for the study. The population of the study includes people residing in India. Data was analyzed applying SPSS 20 and AMOS 22.0. To design and validate the scale, both Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) were used in conjunction with each other. The EFA results indicate a six-factor structure, explaining 73.43% of the cumulative variance, with all the items loading above 0.70. Thus, all the 20 items of six constructs meet this threshold limit. Therefore, this 20-items questionnaire emerges as an effective tool for assessing social networking usage. This study developed and validated the scale of usage of social networking sites to measure the six constructs informativeness, education, entertainment, shopping, socialization and social cause. Social media developers and analysts can use this scale from a technological standpoint to redesign and refine their websites for a better user interface. Since the research is primarily focused on India, extrapolating the results to other countries is difficult.
Identifiants
pubmed: 35755131
doi: 10.1016/j.techsoc.2022.102020
pii: S0160-791X(22)00161-0
pmc: PMC9212287
doi:
Types de publication
Journal Article
Langues
eng
Pagination
102020Informations de copyright
© 2022 Published by Elsevier Ltd.
Déclaration de conflit d'intérêts
There is no conflict of interest to report.
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