Hair loss treatment and restoration: Online interest trends and video-based social media content.
hair loss
hair loss treatment
hair transplant
online trends
social media
Journal
Journal of cosmetic dermatology
ISSN: 1473-2165
Titre abrégé: J Cosmet Dermatol
Pays: England
ID NLM: 101130964
Informations de publication
Date de publication:
Nov 2022
Nov 2022
Historique:
received:
25
05
2022
accepted:
27
06
2022
pubmed:
1
7
2022
medline:
28
12
2022
entrez:
30
6
2022
Statut:
ppublish
Résumé
Public interest in hair loss topics and treatments can be observed by examining online trends, such as those monitored by Google Trends. Social media has also gained the interest of the dermatology community. Video-based social media sites are being used to provide the public with informational content related to hair loss and treatments, but it may not always be unbiased or reliable. This research examined the interest in hair loss and treatment related trends in recent years through Google Trends, as well as examined what videos from YouTube and TikTok that the average person may encounter when performing searches related to hair loss and treatments. Google Trends showed that the COVID-19 pandemic had an initial negative impact on interests of hair loss and treatment related topics, both worldwide and in the United States. External events, such as a celebrity receiving a hair transplant, can influence the interests of the general public with the topic. The social media sites showed that there was a high level of interest in the topics, approximately 25% of videos involved a medical professional, and many involved personal experiences or natural remedies. Interest in hair loss and treatments continues to grow. Clinicians should do their best to follow the current public interests and be aware of where patients may be obtaining information. Being aware of general interest trends online can benefit clinicians by allowing them to prepare their clinics for potential influxes.
Sections du résumé
BACKGROUND
BACKGROUND
Public interest in hair loss topics and treatments can be observed by examining online trends, such as those monitored by Google Trends. Social media has also gained the interest of the dermatology community. Video-based social media sites are being used to provide the public with informational content related to hair loss and treatments, but it may not always be unbiased or reliable.
AIMS
OBJECTIVE
This research examined the interest in hair loss and treatment related trends in recent years through Google Trends, as well as examined what videos from YouTube and TikTok that the average person may encounter when performing searches related to hair loss and treatments.
RESULTS
RESULTS
Google Trends showed that the COVID-19 pandemic had an initial negative impact on interests of hair loss and treatment related topics, both worldwide and in the United States. External events, such as a celebrity receiving a hair transplant, can influence the interests of the general public with the topic. The social media sites showed that there was a high level of interest in the topics, approximately 25% of videos involved a medical professional, and many involved personal experiences or natural remedies.
CONCLUSIONS
CONCLUSIONS
Interest in hair loss and treatments continues to grow. Clinicians should do their best to follow the current public interests and be aware of where patients may be obtaining information. Being aware of general interest trends online can benefit clinicians by allowing them to prepare their clinics for potential influxes.
Types de publication
Journal Article
Langues
eng
Sous-ensembles de citation
IM
Pagination
5902-5909Informations de copyright
© 2022 Wiley Periodicals LLC.
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