Group identities can undermine social tipping after intervention.
Journal
Nature human behaviour
ISSN: 2397-3374
Titre abrégé: Nat Hum Behav
Pays: England
ID NLM: 101697750
Informations de publication
Date de publication:
12 2022
12 2022
Historique:
received:
09
07
2021
accepted:
29
07
2022
pubmed:
23
9
2022
medline:
20
12
2022
entrez:
22
9
2022
Statut:
ppublish
Résumé
Social tipping can accelerate behaviour change consistent with policy objectives in diverse domains from social justice to climate change. Hypothetically, however, group identities might undermine tipping in ways that policymakers do not anticipate. To examine this, we implemented an experiment around the 2020 US federal elections. The participants faced consistent incentives to coordinate their choices. Once the participants had established a coordination norm, an intervention created pressure to tip to a new norm. Our control treatment used neutral labels for choices. Our identity treatment used partisan political images. This simple pay-off-irrelevant relabelling generated extreme differences. The control groups developed norms slowly before intervention but transitioned to new norms rapidly after intervention. The identity groups developed norms rapidly before intervention but persisted in a state of costly disagreement after intervention. Tipping was powerful but unreliable. It supported striking cultural changes when choice and identity were unlinked, but even a trivial link destroyed tipping entirely.
Identifiants
pubmed: 36138223
doi: 10.1038/s41562-022-01440-5
pii: 10.1038/s41562-022-01440-5
doi:
Types de publication
Journal Article
Research Support, Non-U.S. Gov't
Langues
eng
Sous-ensembles de citation
IM
Pagination
1669-1679Informations de copyright
© 2022. The Author(s), under exclusive licence to Springer Nature Limited.
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