Customers' risk perception and dine-out motivation during a pandemic: Insight for the restaurant industry.
COVID-19
Health
Restaurant industry
Risk
Transparency
Trust
Journal
International journal of hospitality management
ISSN: 0278-4319
Titre abrégé: Int J Hosp Manag
Pays: England
ID NLM: 101593766
Informations de publication
Date de publication:
May 2021
May 2021
Historique:
received:
31
07
2020
revised:
06
02
2021
accepted:
12
02
2021
entrez:
21
12
2022
pubmed:
1
5
2021
medline:
1
5
2021
Statut:
ppublish
Résumé
The restaurant industry is one of the most affected businesses during the outbreak of COVID-19. The customer choice regarding whether or not to dine in a restaurant have changed due to this unprecedented global pandemic. Integrated with the affective decision-making framework, meta-theoretic model of motivation (3M), and optimistic bias theory, this conceptual paper proposes a theoretical scheme for understanding constructs that affect consumer motivation while considering the significance of consumers' risk perceptions of the novel coronavirus disease. This research aims to delineate the role of loyalty, trust, and transparency on resuming in-restaurant dining during and after the pandemic. By identifying the link between each construct and addressing the unparalleled food-/health related risks, this study suggests that restaurants who accumulated more customer trust by fostering transparency are likely to have more business and quickly recover from the shock.
Identifiants
pubmed: 36540682
doi: 10.1016/j.ijhm.2021.102889
pii: S0278-4319(21)00032-3
pmc: PMC9756838
doi:
Types de publication
Journal Article
Langues
eng
Pagination
102889Informations de copyright
© 2021 Elsevier Ltd. All rights reserved.
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