Nostalgia and consumer behavior.
Consumer behavior
Consumption
Nostalgia
Social connectedness
Threat
Journal
Current opinion in psychology
ISSN: 2352-2518
Titre abrégé: Curr Opin Psychol
Pays: Netherlands
ID NLM: 101649136
Informations de publication
Date de publication:
02 2023
02 2023
Historique:
received:
29
10
2022
revised:
27
12
2022
accepted:
28
12
2022
pubmed:
30
1
2023
medline:
25
2
2023
entrez:
29
1
2023
Statut:
ppublish
Résumé
The present review examines how and when nostalgia, a social emotion with a rich history in marketing, affects consumption-relevant outcomes. It comments that in recent years, nostalgia's role within consumer behavior, including advertising, consumption, and product choice operates through feelings of social connectedness, and thus research must consider boundary conditions based on social parameters. Moreover, it discusses the role of nostalgia in buffering the self from threats, how these threats may elicit nostalgia, and the impact on downstream consumption. It finally examines whether nostalgia always does or does not have a positive impact on consumption-relevant outcomes. Across these areas, the review suggests potential future research directions on potential discrepancies that operate through social boundary conditions.
Identifiants
pubmed: 36709745
pii: S2352-250X(22)00276-7
doi: 10.1016/j.copsyc.2022.101555
pii:
doi:
Types de publication
Journal Article
Review
Langues
eng
Sous-ensembles de citation
IM
Pagination
101555Informations de copyright
Copyright © 2022 Elsevier Ltd. All rights reserved.
Déclaration de conflit d'intérêts
Conflicts of interest There were no conflicts of interest.