Identifying the challenges and opportunities of PCOS awareness month by analysing its global digital impact.
PCOS
PCOS awareness month
collaboration
global equity
mental health
polycystic ovary syndrome
social media
Journal
Frontiers in endocrinology
ISSN: 1664-2392
Titre abrégé: Front Endocrinol (Lausanne)
Pays: Switzerland
ID NLM: 101555782
Informations de publication
Date de publication:
2023
2023
Historique:
received:
27
11
2022
accepted:
10
02
2023
entrez:
20
3
2023
pubmed:
21
3
2023
medline:
22
3
2023
Statut:
epublish
Résumé
Although significant resources are invested each September for PCOS Awareness Month campaign, there are no studies measuring its impact. We evaluated the digital impact of PCOS Awareness Month, common themes and associated topics, top influencers, and global equity of influence during the PCOS Awareness month. In this serial cross-sectional analysis, we studied the outputs from Symplur An overall upward trend in the digital impact of PCOS awareness was noted since 2017. While the top themes associated with PCOS (insulin resistance, depression, anxiety, menopause, hormones, infertility) remained the same in 2021 and 2022, newer themes emerged in the latter year suggesting the need for ongoing review. News outlets were the most influential organisations during PCOS Awareness Month in both years of study. Seven of the top 10 users were the same in both years. Limited engagement from African, Asian, South American, and non-English speaking European countries was seen on Google Trends analysis. Active involvement from various stakeholders of PCOS Awareness Month has shaped it into an effective strategy to raise awareness with social media playing a crucial role in amplifying the message. Our findings also provide an opportunity to understand the current perceptions and expectations amongst the public, which can influence future healthcare investment and research.
Sections du résumé
Background and objective
Although significant resources are invested each September for PCOS Awareness Month campaign, there are no studies measuring its impact. We evaluated the digital impact of PCOS Awareness Month, common themes and associated topics, top influencers, and global equity of influence during the PCOS Awareness month.
Methods
In this serial cross-sectional analysis, we studied the outputs from Symplur
Results
An overall upward trend in the digital impact of PCOS awareness was noted since 2017. While the top themes associated with PCOS (insulin resistance, depression, anxiety, menopause, hormones, infertility) remained the same in 2021 and 2022, newer themes emerged in the latter year suggesting the need for ongoing review. News outlets were the most influential organisations during PCOS Awareness Month in both years of study. Seven of the top 10 users were the same in both years. Limited engagement from African, Asian, South American, and non-English speaking European countries was seen on Google Trends analysis.
Conclusion
Active involvement from various stakeholders of PCOS Awareness Month has shaped it into an effective strategy to raise awareness with social media playing a crucial role in amplifying the message. Our findings also provide an opportunity to understand the current perceptions and expectations amongst the public, which can influence future healthcare investment and research.
Identifiants
pubmed: 36936163
doi: 10.3389/fendo.2023.1109141
pmc: PMC10018009
doi:
Types de publication
Journal Article
Langues
eng
Sous-ensembles de citation
IM
Pagination
1109141Investigateurs
Justin J Chu
(JJ)
Helena K Gleeson
(HK)
Meghnaa Hebbar
(M)
Sindoora Jayaprakash
(S)
Halimah Khalil
(H)
Tejal Lathia
(T)
Eka Melson
(E)
Alisha Narendran
(A)
Lynne Robinson
(L)
Chitra Selvan
(C)
Jameela Sheikh
(J)
Saskia Wicks
(S)
Nawal Zia
(N)
Michael O'Reilly
(M)
Wiebke Arlt
(W)
Informations de copyright
Copyright © 2023 Malhotra, Pan, Davitadze, Team PCOS SEva and Kempegowda.
Déclaration de conflit d'intérêts
The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.
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