How healthy are Australian lunch box snacks with child-directed marketing?
children
healthy environments
nutrition
schools
Journal
Health promotion journal of Australia : official journal of Australian Association of Health Promotion Professionals
ISSN: 1036-1073
Titre abrégé: Health Promot J Austr
Pays: Australia
ID NLM: 9710936
Informations de publication
Date de publication:
20 Mar 2023
20 Mar 2023
Historique:
revised:
18
02
2023
received:
05
12
2022
accepted:
15
03
2023
pubmed:
22
3
2023
medline:
22
3
2023
entrez:
21
3
2023
Statut:
aheadofprint
Résumé
The diets of Australian children, including their lunch boxes have a disproportionate amount of discretionary foods. Packaged snacks have marketing directed to both children and parents. Packaged school lunch box snacks were identified on supermarket websites. Nutrition information and child-directed and parent-directed marketing on the package were analysed. The "healthiness" of products was analysed using the Health Star Rating (HSR) (presently on packaging in Australia), two criteria designed for assessing food suitable for marketing to children (the Australian Health Council and the World Health Organization Western Pacific region) and Chilean criteria (used for broad food regulation). The average HSR of the 135 products was 2.2% and 79% had a HSR <3.5. About 39% of products had child-directed marketing. Child-directed marketing would be removed from 89% sweet snacks, and 91% savoury snacks if products with a HSR <3.5 were not allowed to carry that marketing. This is less than the proportion not allowed using criteria from Chile (100%), World Health Organization Western Pacific Region (99%) and the Australian Health Council (93%). A policy that disallows marketing tactics on unhealthy food based on any of the criteria studied would remove most of both child-directed and parent-directed marketing on packaged lunch box snacks. SO WHAT?: Removing child-directed marketing from unhealthy products would help parents when shopping and contribute to addressing the high proportion of discretionary foods eaten by children at school. Child-directed marketing on packaging should be a part of comprehensive regulation to protect children from the marketing of unhealthy foods.
Types de publication
Journal Article
Langues
eng
Sous-ensembles de citation
IM
Subventions
Organisme : Cancer Council NSW
Informations de copyright
© 2023 Australian Health Promotion Association.
Références
Pearson N, Wolfenden L, Finch M, Yoong SL, Kingsland M, Nathan N, et al. A cross-sectional study of packed lunchbox foods and their consumption by children in early childhood education and care services. Nutr Diet. 2021;78(4):397-405.
Manson AC, Johnson BJ, Zarnowiecki D, Sutherland R, Golley RK. The food and nutrient intake of 5- to 12-year-old Australian children during school hours: a secondary analysis of the 2011-2012 National Nutrition and physical activity survey. Public Health Nutr. 2021;24(18):5985-94.
Bathgate K, Begley A. ‘It's very hard to find what to put in the kid's lunch’: what Perth parents think about food for school lunch boxes. Nutr Diet. 2011;68(1):21-6.
O'Rourke B, Shwed A, Bruner B, Ferguson K. What's for lunch? Investigating the experiences, perceptions, and habits of parents and school lunches: a scoping review. J Sch Health. 2020;90(10):812-9.
Pulker CE, Chew Ching Li D, Scott JA, Pollard CM. The impact of voluntary policies on parents' ability to select healthy foods in supermarkets: a qualitative study of Australian parental views. Int J Environ Res Public Health. 2019;16(18):3377.
Ares G, Velázquez AL, Vidal L, Curutchet MR, Varela P. The role of food packaging on children's diet: insights for the design of comprehensive regulations to encourage healthier eating habits in childhood and beyond. Food Qual Prefer. 2022;95:104366.
Harris JL, Thompson JM, Schwartz MB, Brownell KD. Nutrition-related claims on children's cereals: what do they mean to parents and do they influence willingness to buy? Public Health Nutr. 2011;14(12):2207-12.
Boyland E, McGale L, Maden M, Hounsome J, Boland A, Angus K, et al. Association of food and nonalcoholic beverage marketing with children and adolescents' eating behaviors and health: a systematic review and meta-analysis. JAMA Pediatrics. 2022;176(7):e221037.
Taillie LS, Busey E, Mediano Stoltze F, Dillman Carpentier FR. Governmental policies to reduce unhealthy food marketing to children. Nutr Rev. 2019;77:787-816.
Watson WL, Pagotto A, Richmond K, Hughes C. Monitoring complaints about food marketing to children under the Australian industry codes 2015-20: a qualitative analysis. Aust NZJ Public Health. 2021;45(6):562-7.
COAG Health Council. National interim guide to reduce children's exposure to unhealthy food and drink promotion 2018 [updated 28/7/2022]; (accessed 4/11/2022). Available from: https://www.health.gov.au/resources/publications/national-interim-guide-to-reduce-childrens-exposure-to-unhealthy-food-and-drink-promotion-2018.
World Health Organization. WHO nutrient profile model for the Western Pacific region: a tool to protect children from food marketing. Manila, Philippines: WHO; 2016.
Commonwealth of Australia. Health star rating system 2020. Available from: http://www.healthstarrating.gov.au/
Elliott C. Tracking kids' food: comparing the nutritional value and marketing appeals of child-targeted supermarket products over time. Nutrients. 2019;11(8):1850.
Watson WL, Khor PY, Hughes C. Defining unhealthy food for regulating marketing to children-what are Australia's options? Nutr Diet. 2021;78(4):406-14.
Pulker CE, Scott JA, Pollard CM. Ultra-processed family foods in Australia: nutrition claims, health claims and marketing techniques. Public Health Nutr. 2018;21(1):38-48.
NSW Ministry of Health. The NSW healthy school canteen strategy. Sydney: Food and Drink Criteria; 2020.
Children and Media Australia. Movie reviews. Paw Patrol: Mighty Pups; 2018 Available from: https://childrenandmedia.org.au/
García AL, Morillo-Santander G, Parrett A, Mutoro AN. Confused health and nutrition claims in food marketing to children could adversely affect food choice and increase risk of obesity. Arch Dis Child. 2019;104(6):541-6.
Lavriša Ž, Pravst I. Marketing of Foods to children through food packaging is almost exclusively linked to unhealthy foods. Nutrients. 2019;11(5):1128.
Campbell S, James EL, Stacey FG, Bowman J, Chapman K, Kelly B. A mixed-method examination of food marketing directed towards children in Australian supermarkets. Health Promot Int. 2012;29(2):267-77.
Georgina Russell C, Burke PF, Waller DS, Wei E. The impact of front-of-pack marketing attributes versus nutrition and health information on parents' food choices. Appetite. 2017;116:323-38.
The George Institute for Global Health. Foodswitch: State of the Food Supply, Australia 2022. Sydney, Australia, https://www.georgeinstitute.org.au/.
Mediano Stoltze F, Reyes M, Smith TL, Correa T, Corvalán C, Carpentier FRD. Prevalence of child-directed marketing on breakfast cereal packages before and after Chile's food marketing law: a pre- and post-quantitative content analysis. Int J Environ Res Public Health. 2019;16(22):4501.
Sutherland R, Nathan N, Brown A, Yoong S, Finch M, Lecathelinais C, et al. A randomized controlled trial to assess the potential efficacy, feasibility and acceptability of an m-health intervention targeting parents of school aged children to improve the nutritional quality of foods packed in the lunchbox ‘SWAP IT’. Int J Behav Nutr Phys Act. 2019;16(1):54.
Cameron AJ, Brown A, Orellana L, Marshall J, Charlton E, Ngan WW, et al. Change in the healthiness of foods sold in an Australian supermarket chain following implementation of a shelf tag intervention based on the health star rating system. Nutrients. 2022;14(12):2394.
World Cancer Research Fund International. Building momentum: lessons on implementing robust restrictions of food and non-alcoholic beverage marketing to children 2020. Available from: https://www.wcrf.org/int/policy/our-publications/building-momentum-series/lessons-implementing-robust-restrictions-food