Successful Minority Representations on TV Count: A Quantitative Content Analysis Approach.

Numerous studies provide critical analyses of TV minority representations but only few examine successful portrayals. Moreover, there is no consensus on what makes a given depiction successful and how to measure it. Bringing insights from representation studies and media psychology, we propose that successful representations showcase minorities in a way which may foster audience engagement with characters and improve their diversity attitudes. In the current project, we developed a quantitative content analysis codebook with the following representation strategies: portrayal of minority experiences, recognizable representation, attractive representation, psychological depth, stereotypical representation, and friendly interactions. We demonstrate our approach by analyzing the portrayal of non-heterosexual and Black characters in