Following social media influencers who share alcohol-related content is associated with college drinking.
alcohol drinking in college
marketing
social media
social network analysis
social perception
Journal
Drug and alcohol review
ISSN: 1465-3362
Titre abrégé: Drug Alcohol Rev
Pays: Australia
ID NLM: 9015440
Informations de publication
Date de publication:
29 May 2023
29 May 2023
Historique:
revised:
11
05
2023
received:
30
09
2022
accepted:
11
05
2023
pmc-release:
29
11
2024
medline:
30
5
2023
pubmed:
30
5
2023
entrez:
30
5
2023
Statut:
aheadofprint
Résumé
Frequent exposure to peer-shared alcohol-related content (ARC) on social media is associated with greater alcohol consumption and related consequences among undergraduates. Social media influencers also share ARC; yet, the effect of exposure to influencer-shared ARC on alcohol outcomes has not been examined. The current study examined whether following influencers who share ARC and the frequency of sharing were associated with alcohol outcomes, and associations between influencer type (e.g., actors) and alcohol outcomes. Undergraduates (N = 528) from two universities in the United States completed an online survey assessing demographics, social media use, alcohol use and related consequences. They listed up to five influencers they followed and viewed the most content from. A series of linear regression models were conducted. Having a larger proportion of influencers sharing ARC was associated with greater quantity, frequency and peak drinks, but not consequences. Frequency of influencers sharing ARC was associated with greater quantity and peak drinks, but not frequency or consequences. Findings remained significant, even after controlling for peer ARC. Actor ARC, everyday person ARC and 'other' type influencer ARC were associated with several alcohol outcomes. This study added to the literature by examining how following influencers who share ARC, and sharing frequency, were associated with drinking outcomes over and above exposure to peer ARC. It also examined whether ARC content from specific types of influencers was associated with alcohol outcomes. Findings highlight that the source of ARC is relevant when studying the effects of ARC exposure on college drinking.
Identifiants
pubmed: 37248671
doi: 10.1111/dar.13694
pmc: PMC10684821
mid: NIHMS1901427
doi:
Types de publication
Journal Article
Langues
eng
Sous-ensembles de citation
IM
Subventions
Organisme : NIAAA NIH HHS
ID : F31 AA029945
Pays : United States
Organisme : NIAAA NIH HHS
ID : K01 AA023849
Pays : United States
Organisme : NIAAA NIH HHS
ID : K01AA023849
Pays : United States
Organisme : NIAAA NIH HHS
ID : F31AA029945
Pays : United States
Informations de copyright
© 2023 Australasian Professional Society on Alcohol and other Drugs.
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