The trinomial health, safety and happiness promote rural tourism.
Happiness
Health and safety protocols
Managers
Rural areas
Rural tourism
Tourist resources
Journal
BMC public health
ISSN: 1471-2458
Titre abrégé: BMC Public Health
Pays: England
ID NLM: 100968562
Informations de publication
Date de publication:
19 06 2023
19 06 2023
Historique:
received:
09
12
2022
accepted:
09
05
2023
medline:
21
6
2023
pubmed:
20
6
2023
entrez:
19
6
2023
Statut:
epublish
Résumé
Health and safety protocols have become a requirement to promote rural tourism (PRT). From this perspective, this paper empirically analyses how the health and safety dimensions influence the happiness of hotel managers and rural tourists in the post-Covid 19 era. A theory-based structural equation model will be carried out of activation of norms, that measure variables: sanitary, socioeconomic, and safety. Precisely, we will measure how those three attributes affect the managers-guests' health in rural areas and their search for happiness at the rural destination. Based on the above, a field of study has been 215 rural tourist accommodations in the Extremadura region (Spain) and a sample population of 443 guests. Data were organised through the SEM-PLS path modelling. The results achieved statistically show the need to undertake a new model of healthier and safer tourism consumption that values the tourist resources of rural areas, especially nearby and sustainable destinations, based on the guiding principles of safety, health, and happiness. The first conclusion is that promoting tourist destinations under safe and healthy conditions has become a priority objective in the tourism industry. The second conclusion that follows from the first is that the variables safety and health and the pursuit of happiness are essential factors in promoting tourist destinations for rural hotel managers and rural tourists. The third conclusion related to the first two is that the opportunity that this study provides to develop strategies of an innovative, sustainable, and creative nature based on the relationships of the new trinomial of health, safety and happiness, from the perspective of happiness management.
Sections du résumé
BACKGROUND
Health and safety protocols have become a requirement to promote rural tourism (PRT). From this perspective, this paper empirically analyses how the health and safety dimensions influence the happiness of hotel managers and rural tourists in the post-Covid 19 era.
METHODS
A theory-based structural equation model will be carried out of activation of norms, that measure variables: sanitary, socioeconomic, and safety. Precisely, we will measure how those three attributes affect the managers-guests' health in rural areas and their search for happiness at the rural destination. Based on the above, a field of study has been 215 rural tourist accommodations in the Extremadura region (Spain) and a sample population of 443 guests. Data were organised through the SEM-PLS path modelling.
RESULTS
The results achieved statistically show the need to undertake a new model of healthier and safer tourism consumption that values the tourist resources of rural areas, especially nearby and sustainable destinations, based on the guiding principles of safety, health, and happiness.
CONCLUSIONS
The first conclusion is that promoting tourist destinations under safe and healthy conditions has become a priority objective in the tourism industry. The second conclusion that follows from the first is that the variables safety and health and the pursuit of happiness are essential factors in promoting tourist destinations for rural hotel managers and rural tourists. The third conclusion related to the first two is that the opportunity that this study provides to develop strategies of an innovative, sustainable, and creative nature based on the relationships of the new trinomial of health, safety and happiness, from the perspective of happiness management.
Identifiants
pubmed: 37337150
doi: 10.1186/s12889-023-15849-8
pii: 10.1186/s12889-023-15849-8
pmc: PMC10278333
doi:
Types de publication
Journal Article
Langues
eng
Sous-ensembles de citation
IM
Pagination
1177Informations de copyright
© 2023. The Author(s).
Références
Front Psychol. 2020 Nov 26;11:573220
pubmed: 33324286
Int J Environ Res Public Health. 2021 Feb 14;18(4):
pubmed: 33672912
BMC Public Health. 2022 Dec 5;22(1):2275
pubmed: 36471297
Lancet. 2020 Mar 21;395(10228):931-934
pubmed: 32164834
Environ Dev Sustain. 2022;24(5):6391-6412
pubmed: 34483716
Tour Hosp Res. 2023 Jan;23(1):121-126
pubmed: 37520687
SSM Popul Health. 2021 Jan 14;13:100735
pubmed: 33511266
Health Aff (Millwood). 2008 Jan-Feb;27(1):72-87
pubmed: 18180481
Int J Environ Res Public Health. 2021 Jan 15;18(2):
pubmed: 33467614
Humanit Soc Sci Commun. 2023;10(1):139
pubmed: 37034830
Nat Hum Behav. 2020 Dec;4(12):1303-1312
pubmed: 33199859
Appetite. 2008 Sep;51(2):311-7
pubmed: 18450326
Int J Hosp Manag. 2022 Apr;102:103131
pubmed: 35002015
J Travel Med. 2004 Sep-Oct;11(5):280-6
pubmed: 15544711
Sci Rep. 2019 Mar 14;9(1):4498
pubmed: 30872776
Cities. 2022 Jan;120:103492
pubmed: 34658479
Health Econ. 2011 Dec;20(12):1431-47
pubmed: 22025388
Tour Manag. 2010 Dec;31(6):827-837
pubmed: 32287732
J Aging Soc Policy. 2020 Jul-Oct;32(4-5):396-402
pubmed: 32475255
Labour Econ. 2023 Jan;80:102295
pubmed: 36440260
Health Qual Life Outcomes. 2020 Jun 19;18(1):192
pubmed: 32560725