The impact of stability in appearance on the development of facial representations.

The way faces become familiar and what information is represented as familiarity develops has puzzled researchers in the field of human face recognition for decades. In this paper, we present three experiments serving as proof of concept for a cost-efficient mechanism of face learning describing how facial representations form over time and accounting for recognition errors. We propose that the encoding of facial information is dynamic and modulated by the intrinsic stability in individual faces' appearance. We drew on a robust and ecological method using a proxy of exposure to famous faces in the real world and manipulated test images to assess the prediction that recognition of famous faces is affected by their relative stability in appearance. We consistently show that stable facial appearances (like Tom Cruise's) facilitate recognition in early stages of familiarisation but that performance does not improve much over time. In contrast, variations in appearance (like Jared Leto's) hinder recognition at first but improve performance with further media exposure. This pattern of results is consistent with the proposed cost-efficient face learning mechanism whereby facial representations build on a foundation of large-scale diagnostic information and refine over time if needed. When coarse information loses its diagnostic value through the experience of variations in appearance across encounters, diagnostic facial details and/or their spatial relationships must receive more weights, leading to refined representations that are more discriminative and reliable than representations of stable faces.

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