Behavioral public policy in practice: Misconceptions and opportunities.

I greatly respect the authors of the target article. However, in contrast to the target article's assertion, practitioners of behavioral public policy are indeed involved in developing and promoting systemic solutions. Its "i-frame"/"s-frame" distinction is incoherent, unhelpful, and obscures promising future directions for behavioral public policy. Its content and presentation undermine its stated goals and encourage sweeping dismissals of the field.