Puritanical morality: Cooperation or coercion?

The suggestion that there is a need to moralize bodily pleasures for uncooperative self-control failures doesn't fit with the historical record. I counter that the development of puritanical values was an instrument of coercion and control, rather than an adaptation for cooperation. Confusing cooperation with coercion and moral principles with conventional norms leads to misconceptions about societal arrangements.