Moral emotions underlie puritanical morality.

Fitouchi et al. illustrate the cognitive and evolutionary foundations of puritanical morality, while leave the emotional foundation unclear. We complement their theory by proposing moral emotions (e.g., guilt and shame) as characteristic emotions underlying puritanical morality. Our proposition is based on the findings that these moral emotions emerge after violations of puritanical norms and promote self-control and cooperation.