Informing about the invisible: communicating en route air pollution and noise exposure to cyclists and pedestrians using focus groups.

Active mobility and public transport are considered beneficial for health and wellbeing and valuable for climate change mitigation. However, cyclists and pedestrians have high air pollution and noise exposure alongside traffic, which adversely impact health and wellbeing. The measured exposure can differ from the perceived exposure, hence, communicating en route exposure is crucial. Therefore, this study investigates how to communicate route-based exposure to cyclists and pedestrians and explores if exposure communication, e.g. via smartphones, is worthwhile for healthy and pleasant commute. It is investigated how exposure feedback influences the motivation to protect oneself and how exposure information should be designed. Three focus groups with 20 cyclists/pedestrians living in Berlin, Germany, were conducted. Based on Protection Motivation Theory and Environmental Health Literacy concept, (1) experiences and practices after recognizing exposure were discussed and (2) information needs and communication strategies were developed. The results reveal a feeling of helplessness regarding the ubiquity and uncertainty of pollution and a heightened threat appraisal. Anger, anxiety and rejection were stated. Making sense of pollution levels and protective alternatives were central. A healthy routing app, including also pleasant route factors, was desired. However, information provision was also denied. Participants argued the responsibility should not be left to the commuters and planning for exposed road users would be crucial. Information provision may not be worthwhile if planning authorities do not provide healthy alternatives. People-centered approaches for tackling air pollution and noise exposure en route should be investigated further.

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Competing interestsThe author declares no competing interests.