Applying Communication Science to Substance Use Prevention Messaging.
Communication science
Prevention messages
Substance use prevention
Youth
Journal
The journal of behavioral health services & research
ISSN: 1556-3308
Titre abrégé: J Behav Health Serv Res
Pays: United States
ID NLM: 9803531
Informations de publication
Date de publication:
28 Aug 2024
28 Aug 2024
Historique:
accepted:
16
07
2024
medline:
31
8
2024
pubmed:
31
8
2024
entrez:
28
8
2024
Statut:
aheadofprint
Résumé
Despite a wealth of evidence-based messaging on youth alcohol and drug prevention, there remains a dearth of research on how to construct and deliver these messages effectively. Communication science is useful for increasing the efficacy of these messages in reducing substance use risk among youth. This study explores the perspectives of youth and youth-serving providers to identify theory-informed substance use prevention messages and strategies and how the content and delivery of prevention messages evolved during the COVID-19 pandemic. This is a secondary analysis of qualitative data derived from focus groups with 53 youth ages 13 to 18 years and 18 youth-serving providers conducted in the USA between 2021 and 2022. The results describe theory-informed strategies that are important to consider when constructing effective substance use prevention messaging for youth, including preferences around key communication framework constructs, including sources, content, channels, and context. An element that emerged across the communication constructs was the saliency of "connection" in youth substance use prevention messaging content. Findings point to the need to further explore connection related to having shared experiences and the extent to which these dimensions are critical ingredients to effective substance use prevention.
Identifiants
pubmed: 39198373
doi: 10.1007/s11414-024-09901-7
pii: 10.1007/s11414-024-09901-7
doi:
Types de publication
Journal Article
Langues
eng
Sous-ensembles de citation
IM
Subventions
Organisme : CDC HHS
ID : NU38OT000318
Pays : United States
Informations de copyright
© 2024. National Council for Mental Wellbeing.
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