A randomized controlled trial of targeted vs. General direct-to-consumer marketing to address psychotherapy attitudes and stigma in military service members and Veterans.
Military population
direct-to-consumer marketing
psychotherapy
psychotherapy attitudes
stigma
Journal
Military psychology : the official journal of the Division of Military Psychology, American Psychological Association
ISSN: 1532-7876
Titre abrégé: Mil Psychol
Pays: United States
ID NLM: 8915802
Informations de publication
Date de publication:
17 Sep 2024
17 Sep 2024
Historique:
medline:
17
9
2024
pubmed:
17
9
2024
entrez:
17
9
2024
Statut:
aheadofprint
Résumé
Many military service members and Veterans who experience a psychological need do not seek psychotherapy, which may be due to negative attitudes and stigma toward mental health services. In this study, we investigated the effectiveness of a general vs. military-specific direct-to-consumer psychotherapy marketing video to address psychotherapy attitudes in a nationwide sample of military service members and Veterans (
Identifiants
pubmed: 39288311
doi: 10.1080/08995605.2024.2401229
doi:
Types de publication
Journal Article
Langues
eng
Sous-ensembles de citation
IM