The role of social interaction in farmers' water-saving irrigation technology adoption: testing farmers' interaction mechanisms.
Interaction mechanism testing
Social interaction
Technology adoption
Water-saving irrigation technology
Journal
Scientific reports
ISSN: 2045-2322
Titre abrégé: Sci Rep
Pays: England
ID NLM: 101563288
Informations de publication
Date de publication:
23 10 2024
23 10 2024
Historique:
received:
19
06
2024
accepted:
15
10
2024
medline:
24
10
2024
pubmed:
24
10
2024
entrez:
24
10
2024
Statut:
epublish
Résumé
In rural areas, neighborly relationships are complex, and farmers' behaviors are largely influenced by neighborly interactions. The promotion of agricultural technologies should not overlook the social interactions between farmers. Based on survey data from farmers in Minqin, China, this paper explores the role of overall social interaction and its various dimensions in farmers' adoption of water-saving irrigation technology, focusing on the testing of three interactive mechanisms during the technology adoption process. The goal is to provide scientific policy suggestions for government when promoting agricultural technologies. The results show the following: social interaction promotes the adoption of water-saving irrigation technology among farmers; among the four dimensions of social interaction, the depth and frequency of social interaction facilitate the adoption of these technologies; social interaction promotes technology adoption through endogenous interaction mechanism, situational interaction mechanism, and social norm mechanism, with situational interaction mechanism and social norm mechanism playing a more significant role; social interaction has a stronger impact on farmers with longer farming experience and higher irrigation costs. Therefore, the government should emphasize the important role of social interaction in the adoption of agricultural technologies and accelerate the diffusion of these technologies through fostering technical exchanges among farmers, cultivating demonstration households, and implementing differentiated promotion strategies.
Identifiants
pubmed: 39443605
doi: 10.1038/s41598-024-76620-6
pii: 10.1038/s41598-024-76620-6
doi:
Types de publication
Journal Article
Langues
eng
Sous-ensembles de citation
IM
Pagination
24969Subventions
Organisme : Humanities and Social Sciences Fund of Chinese Ministry of Education
ID : 22XJC790009
Organisme : Natural Science Foundation of Shaanxi Province
ID : 2023-JC-QN-0789
Informations de copyright
© 2024. The Author(s).
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