Athlete Portraits in News: Influence of Media Representation and Gender on Social Perception.

Previous literature suggests that in masculinized domains, a stereotypical portrayal of women has a negative impact on society's perception of them. However, the influence of media representation on people's perceptions of athletes depending on their gender, as well as its possible consequences for both men and women, remains unexplored in the sports sphere. Through two experimental studies employing a scenario methodology, we aimed to address this gap in the literature: In Study 1 (