The Role of Self-Identity in Predicting College Students' Intention to Consume Fruits and Vegetables.

To identify factors influencing intention to consume fruits and vegetables (F&V) among college students by applying the Theory of Planned Behavior with the inclusion of self-identity and past behavior. Cross-sectional study conducted in 2017. Undergraduate classes at the University of Alabama. A total of 343 undergraduate students, mean age 20.3 years, participated in the study. Participants completed validated instruments measuring Theory of Planned Behavior variables, past behavior, and self-identity. Structural equation modeling was used to analyze the data. Overall chi-square goodness of fit, comparative fit index, root mean square error of approximation, and Tucker-Lewis Index were used to assess model fit. Model fit indices showed that the hypothesized structural equation modeling model provided a good fit to the data (χ Nutrition education advocating the role of increased F&V consumption in positive self-identity, such as handouts incorporating images relatable to college students, may increase college students' intention to consume F&V.

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