Google Trends: Opportunities and limitations in health and health policy research.
Health behaviours
Health policy
Internet
Social media
Journal
Health policy (Amsterdam, Netherlands)
ISSN: 1872-6054
Titre abrégé: Health Policy
Pays: Ireland
ID NLM: 8409431
Informations de publication
Date de publication:
03 2019
03 2019
Historique:
received:
01
04
2015
revised:
03
01
2019
accepted:
06
01
2019
pubmed:
21
1
2019
medline:
16
7
2020
entrez:
21
1
2019
Statut:
ppublish
Résumé
Web search engines have become pervasive in recent years, obtaining information easily on a variety of topics, from customer services and goods to practical information. Beyond these search interests, however, there is growing interest in obtaining health advice or information online. As a result, health and health policy researchers are starting to take note of potential data sources for surveillance and research, such as Google Trends™, a publicly available repository of information on real-time user search patterns. While research using Google Trends™ is growing, use of the dataset still remains limited. This paper offers an overview of the use of such data in a variety of contexts, while providing information on its strengths, limitations, and recommendations for further improvement.
Identifiants
pubmed: 30660346
pii: S0168-8510(19)30001-6
doi: 10.1016/j.healthpol.2019.01.001
pii:
doi:
Types de publication
Journal Article
Langues
eng
Pagination
338-341Informations de copyright
Copyright © 2019. Published by Elsevier B.V.