Global benchmarking of children's exposure to television advertising of unhealthy foods and beverages across 22 countries.
INFORMAS
advertising
food
television
Journal
Obesity reviews : an official journal of the International Association for the Study of Obesity
ISSN: 1467-789X
Titre abrégé: Obes Rev
Pays: England
ID NLM: 100897395
Informations de publication
Date de publication:
11 2019
11 2019
Historique:
received:
11
09
2018
revised:
13
01
2019
accepted:
17
01
2019
pubmed:
13
4
2019
medline:
11
8
2020
entrez:
13
4
2019
Statut:
ppublish
Résumé
Restricting children's exposures to marketing of unhealthy foods and beverages is a global obesity prevention priority. Monitoring marketing exposures supports informed policymaking. This study presents a global overview of children's television advertising exposure to healthy and unhealthy products. Twenty-two countries contributed data, captured between 2008 and 2017. Advertisements were coded for the nature of foods and beverages, using the 2015 World Health Organization (WHO) Europe Nutrient Profile Model (should be permitted/not-permitted to be advertised). Peak viewing times were defined as the top five hour timeslots for children. On average, there were four times more advertisements for foods/beverages that should not be permitted than for permitted foods/beverages. The frequency of food/beverages advertisements that should not be permitted per hour was higher during peak viewing times compared with other times (P < 0.001). During peak viewing times, food and beverage advertisements that should not be permitted were higher in countries with industry self-regulatory programmes for responsible advertising compared with countries with no policies. Globally, children are exposed to a large volume of television advertisements for unhealthy foods and beverages, despite the implementation of food industry programmes. Governments should enact regulation to protect children from television advertising of unhealthy products that undermine their health.
Identifiants
pubmed: 30977265
doi: 10.1111/obr.12840
pmc: PMC6988129
doi:
Types de publication
Comparative Study
Journal Article
Research Support, Non-U.S. Gov't
Langues
eng
Sous-ensembles de citation
IM
Pagination
116-128Subventions
Organisme : Wellcome Trust
Pays : United Kingdom
Organisme : Medical Research Council
ID : MR/K023187/1
Pays : United Kingdom
Organisme : Medical Research Council
ID : G0701873
Pays : United Kingdom
Organisme : Cancer Research UK
Pays : United Kingdom
Organisme : British Heart Foundation
Pays : United Kingdom
Informations de copyright
© 2019 The Authors. Obesity Reviews published by John Wiley & Sons Ltd on behalf of World Obesity.
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